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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,217 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3217)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Candace C.
6 reviews
I love this eye cream! It lasts forever! I have used it every night for a year and still have well over half the product left. I have definitely noticed my dark circles fading and no more bags!
Valeria J.
San Antonio
33 reviews
Beauty Junkie Expert Level 1
Love this eye cream! Didn’t think great skincare could come from a makeup brand but this definitely does what it says! This is great before makeup because of its brightening properties and I first found it in my local Ulta. Definitely would recommend.
Katlyn L.
32 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I got talked into buying this at ulta. But man it stung my eyes so badly. I avoided getting too close but I could still feel it. I have tried this multiple times and just can’t seem to like it.
Megan H.
Andale, KS
17 reviews
Beauty Junkie Expert Level 1
A great product for morning and night. It doesn’t feel to heavy on the skin. This eye cream met my expectations. I decided to buy it at ulta when it was on sale and I will be buying it again !
Abby S.
Chapel Hill, NC
21 reviews
Beauty Junkie Expert Level 2
Very nice moisturizer for under the eyes, I don't use it that much because I don't see too much of a difference but it is very saturated. You could get away with just using your everyday moisturizer for under your eyes
Amanda M.
Clovis, CA
2 reviews
I love this product I️ use it everyday, before applying makeup, Benefit Cosmetics It's Potent! Dark Circle Eye Cream is the best. Overall it has helped my face with redness and dryness
Felicia T.
Mesa, AZ
31 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This is a great eye cream. I love the way it smells and also love the face cream that goes with it if you’re looking for something heavy and moisturizing. It definitely reduces my lines and dark circles.
Melinda W.
54 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
Love! This is an eye cream I will use for years to come! The packaging is so cute love the vibe! It’s gentle I don’t break out and will recommend to anyone who is looking for a good under eye cream! Many sizes to buy as well.
kailey w.
47 reviews
Beauty Junkie Expert Level 1
Very nice texture, I would recommend warming the product up between your fingers before applying it. Using it consistently I noticed a difference in my dark circles and overall look of my eyes.
Ruth B.
11 reviews
Ok. This product deserves 5 stars. I decided I needed an eye cream, and I feel like this stuff does the job pretty well. Only complaint is towards the end of my the product, it is hard to scrape the rest out of the sides...
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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