Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Katherine S.
Johnson City, NY
43 reviews
Beauty Junkie Expert Level 3
I'm really disappointed in this product. I never thought I had sensitive eyes until using this cream. My under eyes sting and turns red and feels dry. Definitely doesn't do much with dark circles
10 reviews
You guys! This eye cream is great. I have been using it for years and I still haven't found one to beat it. It is just the perfect blend for me because I am dry on the outskirts of my face but then I am oily in my t-zone which includes my forehead and chin, sometimes my upper lip, but mainly my nose and the skin on either side of my nose. This skin is right next to my under eyes so the area right along where my under eye concealer begins starts becoming visible. For some reason when I use this eye cream this doesn't happen. It is because of its design. It is a cream based product, containing good nutrients and extracts, as well as some peptide and acidic properties. It is these properties that allow the eye cream to absorb so nicely in the skin. I am a firm believer in wearing eye cream under makeup so it's great to find something that will give me the hydration but the long wear of a mattifying primer.
Maral S.
Fresno, CA
292 reviews
Beauty Junkie Expert Level 4
I love love this eye cream by benefit. A little goes a long way. It is kind of pricey but very worth it. Keeps under my eyes very soft and helps with fine lines around eyes. Will repurchase again.
Mikaylah M.
Church Hill, TN
672 reviews
Beauty Junkie Expert Level 4
Review for: Mini more...
It’s good but I don’t think I see enough of a lasting difference to pay the price. You can feel a tingle as soon as you put it under your eyes. They do tighten quickly but within minutes you don’t notice a difference anymore.
Michaela S.
Ocala, FL
176 reviews
Beauty Junkie Expert Level 3
I felt like this made my eyes less puffy and didn't look black. It smells a little weird but it fades away. I got a sample of it and I liked it. Felt it did pretty good with keeping my eyes bright
Krystal B.
Clinton Twp, MI
21 reviews
Review for: Benefit It's Potent! Eye Cream more...
I bought this when it was on sale. And although it’s a fine cream it wasn’t anything special. I use it but I’ve never noticed a change. It’s not harsh though so I do use it still as an eye cream here and there but just for extra application of moisture.
Taylor R.
19 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Love love love this!! I don’t have wrinkles but I don’t sleep enough and it shows under my eyes. This brightens my dark circles and depuffs. I can easily wear it under makeup without looking weird!! Would definitely buy again.
Willow Glen
43 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
Honestly I was a little disappointed. I’ve been using this for awhile and have not noticed a difference with my circles. It has lasted a long time as a little goes a long way but I’m not noticing much.
Jacqulyn F.
Spokane Vly, WA
159 reviews
Beauty Junkie Expert Level 1
Let this stuff absorb completely before applying concealer. I made the mistake of not letting it set completely and applied my concealer and it really slipped later that day, which never happens.
Melinda W.
54 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
Love! This is an eye cream I will use for years to come! The packaging is so cute love the vibe! It’s gentle I don’t break out and will recommend to anyone who is looking for a good under eye cream! Many sizes to buy as well.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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