Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Mary C.
Dearborn, MI
201 reviews
Beauty Junkie Expert Level 2
I’ve been using this every morning to give my sad little college stressed eyes some relief and it has been wonderful. It’s a small container but the product is really nice and keeps my eyes looking fresher.
Nelly N.
15 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
It’s okay. Nothing to rave about. I have noticed some change in the puffiness and dark circles around my eyes but I don’t think it’s from using this product. It does not have a smell to it, but i did notice that it irritates my eyes a little.
Esmeralda N.
San Antonio, TX
8 reviews
Love it! Simple light weight not to oily, almost feels like cool water over your eyes it's great! Comes with ALOT of product for the price and is GREAT! Will last u a good while! This is a repurchase for me!
Argie M.
13 reviews
Did nothing for me. I've used for about two - three weeks and didn't change anything for me. I wouldn't recommend it to anyone. Didn't help with the puffiness of lines. It was my first and last time using this product. I've tried others from this brand and I'm nkf even going to try them
Natasha  H.
Glenshaw, PA
17 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
This eye cream is amazing! If you’re looking for a product that is going to really brighten your dark circles and bring some life to your face, this worked so well. However it doesn’t do much more than that!
Maritza F.
Mcallen , TX
152 reviews
Beauty Junkie Expert Level 2
One of the first eye creams I used and I really loved it all of benefits skincare line is excellent! This product helps with discoloration and puffiness and doesn’t irritate at all it feels great on the skin
Tammi J.
Chesterfield, VA
96 reviews
Beauty Junkie Expert Level 2
I purchased this eye cream solely on the way it felt on my eyes. I would have to give another review about it in 4 weeks. I purchased it at Sephora and the package is really nice. And again it feels really nice on.
Bethany C.
16 reviews
Review for: Mini more...
I received this as a sample after an Ulta purchase. I have had this eye cream for MONTHS in this tiny little container and I use it every single day! It's incredibly soft and moisturizing and I will, FOR SURE, be buying the full size container when I run out of the sample.. if I ever do!!
Andi M.
Dallas, TX
15 reviews
Not a fan of this eye cream especially for the price. Packaging is cute like all benefit products but the cream itself is greasy and heavy and I personally didn't see any improvements when using the product.
Alondra L.
Brooklyn, NY
9 reviews
Review for: Benefit It's Potent! Eye Cream more...
Amazing product if you want your dark circles to end , inexpensive but affordable and worth buying I bought mine on Sephora’s website , it most definitely meet my expectations smoothly applied , refreshing
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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