Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,221 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3221)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Kendra R.
24 reviews
I am in the beginning stages of using this product but I feel that I can see a difference. Pretty pricy but nothing has ever helped my dark circles before this. Benefit would benefit (pun) to allow smaller sizes.
Laurie L.
Hopewell Jct, NY
56 reviews
Beauty Junkie Expert Level 3
I love this eye cream! The most important thing for your delicate eye area is moisture! It instantly brightens, and then over time helps reduce dark circles. When I run out of it, my skin certainly does suffer.
Maisie L.
Henderson, NV
14 reviews
Love this cream the consistency is everything and it really takes care of puffiness and dark circles it definitely met my expectations I've rebought multiple times it's worth every single penny highly recommend
Julia A.
Stratford, CT
56 reviews
Beauty Junkie Expert Level 2
Love it! I use it in the mornings to help with puffiness and dark circles! And once or twice a week I layer it on really thick like a mask and leave it on for about 30-60 min! My under-eye feels so smooth after!
G M.
11 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
This product works alright. I think if I used it more often the more effective it would be. It is very gentle on my face. Also, it is somewhat effective. I might buy this again if I come across it at the store
Stephanie C.
Torrance , CA
93 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
I used this Eye cream for about two months and I did not notice any difference. It did make my under eye area very soft but I still had lots of dark circles and puffiness. I’m not sure I would purchase again.
Shaquilla B.
26 reviews
Beauty Junkie Expert Level 1
This eye cream by Benefit definitely works to keep my under eyes moisturizer, however I find that the cream is a bit greasy and will cause creasing and fading in concealer if applied immodestly before makeup.
Ellen S.
40 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
i think this product is very hydrating and keeps undereyes looking better. however i don’t think it does anything for dark circles like it says it does. i also think it isn’t the best and seeping into my skin
Talia W.
21 reviews
Review for: Benefit It's Potent! Eye Cream more...
I love this eye cream!! It's not a heavy fragrance, something I love, but has great coverage. This is part of my daily skincare routine, so I actually use it twice daily!! I get dark circles, and I haven't noticed too much of a difference in my eye circles, but I have noticed that I can cover them up easier after using this product. It's such a cute bottle, and feels so nice and light on my skin, which is so delicate around my eyes. I don't know what it is about it, but it leaves my skin feeling silky, and actually looks glowing wherever I put it!! That's huge! I even put it up on my eyelids, and it really helps hold on my eyeshadow all day! And not nothing, but a little bit goes a long way with this cream. You just need the tiniest amount!
Meagan A.
3 reviews
I never knew how dry my under eye area was until the brow girl at Utah used this while waxing my brows. I could totally see a difference right away. This goes on smoothly. The product itself actuallyadted for a long time before having to replace
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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