Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
rania s.
Ashburn, VA
159 reviews
Beauty Junkie Expert Level 1
I like it and I dont. It has helped with dark circles and puffiness, but it didn't do anything for wrinkles, also I suspect it is the reason I started getting super small bumps on my eye area where I've applied it 
Grace R.
Moreno Valley ca
320 reviews
Beauty Junkie Expert Level 4
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I love this product it leaves my under eyes refreshed and brightens up my eyes I highly recomend it also smells nice and the packaging is nice as well I bought this at ulta and I would buy it again it is really nice
Heather S.
35 reviews
Beauty Junkie Expert Level 1
For the price of this product I️ thought that I️ would see more results after being almost half way through the bottle. It doesn’t make your make up run if applied at night with my night time routine. I️ haven’t tried during the day.
Christina🎀 B.
San Diego
10 reviews
Review for: Benefit It's Potent! Eye Cream more...
Didn’t really do much when it came to dark circles. Used for about 6 months and went through 2 bottles of this. Very hydrating and helped a lot with puffiness but dark circles on the other hand did not have results
Renee O.
Fredericktown, OH
21 reviews
Beauty Junkie Expert Level 3
Review for: Mini more...
My dark circles are minimal compared to some, mine are mostly due to allergies and sinus issues. I received a small sample with purchase of this product, and so far I like it. Will see if it lives up to its claim!
Kayla B.
10 reviews
As a twenty something, I didn't think too much about my under eyes. But after using this, it has made my under eyes so soft and made my concealer look better. (and I use drug store concealer) I also notice a big difference when I don't use it. It reflects the light, so if you don't wear makeup, you look more awake, just from the cream. Love it.
Maisie L.
Henderson, NV
14 reviews
Love this cream the consistency is everything and it really takes care of puffiness and dark circles it definitely met my expectations I've rebought multiple times it's worth every single penny highly recommend
Amaris B.
14 reviews
Review for: Mini more...
I personally don’t have dark circles but I have a friend that does and she let me use it on her under eyes and it began to work immediately. She did break out a little towards the outer corner of one of her eyes.
Kendra R.
24 reviews
I am in the beginning stages of using this product but I feel that I can see a difference. Pretty pricy but nothing has ever helped my dark circles before this. Benefit would benefit (pun) to allow smaller sizes.
♥ K.
Glendale, AZ
36 reviews
I've been using this product religiously for 8 months and have NOT noticed a difference at all under my eyes. I loved the consistency and packaging, but it just didn't seem to work for me. I wouldn't recommend.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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