Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3230)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Ashley N.
Grand Rapids, MI
15 reviews
I absolutely love this product, I have used 2 pots of it. I personally use it all over my face and it leaves a dewy glow. If I use it aroijnd my eyes only, my skin tingles, but it does appear to work well. Have repurchased!
Raevyn M.
Grand Junction, CO
19 reviews
Beauty Junkie Expert Level 1
I got this as a sample size & I freaking loved it! The packaging is so cute and it left my under eyes feeling so moisturized. I would definitely buy the full size of this & recomend to anyone who wants to try an eye cream.
Alyssa Y.
168 reviews
Beauty Junkie Expert Level 3
Love love love this stuff! I've been using it at night and can see a difference when worked with regularly. I don't drink enough water which can make dark circles appear worse so this is so good to add to your daily routine.
vanna p.
4 reviews
I got this as a free Sephora sample and used it for a few weeks. It did hydrate underneath my eyes, however I didn't really notice any visible inference under my eyes. Maybe I needed to use the product for longer. 
Serena F.
9 reviews
Review for: Mini more...
I received this product in a Birchbox. I haven't noticed that it has depuffed my eyes, but it does seem to lighten the dark circles. I don't think it makes enough difference that I would actually buy this product, though.
Kelly M.
Bellwood, IL
46 reviews
Beauty Junkie Expert Level 2
This was a part of a 5 piece face care set I got from ULTA. The other products in the line are amazing but its potent eye cream was magic in a jar. A little dab will do. I started to see improvement in just about a week.
Sarah B.
37 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
I got a sample of this from an order I made at Ulta. it’s so good. it’s very cooling. unfortunately I only had the mini sample so I couldn’t use long enough for great results but i’ll definitely be buying a bigger size.
Holly K.
Whitefish Bay , WI
88 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
I love this eye cream. It keeps my skin hydrated and fresh. While I don’t think it reduces wrinkles, it does help reduce dark circles. It also absorbs quickly, making it a viable staple before morning makeup applications.
Christine P.
N Branford, CT
230 reviews
Beauty Junkie Expert Level 5
I like this eye cream but don't think I love it. It is moisturizing but keep away from your eyes or it stings! Not noticing a difference in dark circles or fine lines. Wouldn't spend this much money for this eye cream again.
Tiffany H.
Lagrange, GA
44 reviews
Beauty Junkie Expert Level 1
This eye product is the best I've tried so far! Definitely a must have! A little goes a long way and I've had this for over a year and still have half of the product left! It also hydrates underneath my eye amazingly!  
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.