Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Holly E.
Victorville, CA
40 reviews
Beauty Junkie Expert Level 1
I haven’t noticed that the product really did much for me but to be fair I haven’t used it extremely frequently. My dark circles aren’t too bad so it would be hard to notice a difference but I use it when I want extra moisture.
Taylor D.
107 reviews
Beauty Junkie Expert Level 2
When they say "it's potent" they aren't messing around. I've used this for years and I still can't get over how soothing and refreshing it feels to put on and the littlest goes the longest way, be sparing. Fav eye cream for sure
Marina l.
Quincy, MA
6 reviews
Omg 😲 meu produto favorito da vida 😍
Nunca levei um produto desse a sério , e quebrei a cara por não ter usado antes .
Usando aquelas luzes de estúdio , minha pele acabou dando uma manchadinha , e esse produto clareou bastante
Casey B.
New york, NY
6 reviews
I got this product as a promotional sample, and was blown away by the results and how long my tiny sample lasted! The tiny little pot lasted for 3 months and did wonders for my dark under eyes and keeping the area well hydrated
Lauren J.
Athens, GA
33 reviews
Beauty Junkie Expert Level 1
I love this product! I feel creams are the best compared to gels or serums for my eyes and this cream is so hydrating and takes away my puffiness in the morning! I love benefit products so much and this one does not disappoint!
Gwendolyn W.
Jonesboro , AR
305 reviews
Beauty Junkie Expert Level 3
I bought this product from Ulta. It was part of a Benefit Cosmetics box that had a variety of their products in travel size. I didn't care for this product. It irritated the skin around my eyes. I wouldn't recommend it to others.
Mallory M.
40 reviews
Beauty Junkie Expert Level 1
This really didn’t do much. Actually it is kind of irritating on the skin, and after reviewing the ingredients, there’s more film-forming agents, alcohol and preservatives than anti-aging ingredients. I regretted purchasing.
Natalia V.
Miami, FL
24 reviews
I don't enjoy the smell of this product, but it does a nice job moisturizing my under eyes. It's a little pricey for me because I know there are other great products that don't cost as much. Overall, it's good but not for me. 
Ashley N.
Grand Rapids, MI
15 reviews
I absolutely love this product, I have used 2 pots of it. I personally use it all over my face and it leaves a dewy glow. If I use it aroijnd my eyes only, my skin tingles, but it does appear to work well. Have repurchased!
Emily W.
158 reviews
Beauty Junkie Expert Level 3
This is one of the first eye creams I have ever used and it is great. It is lightweight and it does diminish some darkness under the eyes. I think this product is at a great price and I would definitely purchase this again.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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