Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars46%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars6%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 305 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,374)
Q&A (134)
Media (76)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Frances A.
139 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
I used this daily, morning and night, and got the best results possible. I had the mini and it lasted me about 4-5 months with everyday application, so you’re really getting bang for your buck. I’d highly recommend it to anyone with dark circles.
Monette T.
Emmett, ID
22 reviews
If you love a moisturizing I cream this is definitely a great one. Super creamy but not too thick under the eyes which is really great. Purchased at Ulta beauty. Definitely over all great product. Would suggest to anyone with dry under eyes.
Tika D.
61 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I think it was good eye cream. It did what it was supposed to do which is to hydrate your under-eye. To be honest I don’t feel like an eye cream really gets rid of dark circles but i do believe that you should use it to prevent wrinkles.
Brianna Y.
sacramento, CA
58 reviews
Beauty Junkie Expert Level 1
I've used this product when I get my eyebrows waxed at benefit and I like it. I wouldn't repurchase this product just because I didn't see much of a difference under my eyes. This is a nice product but there are better products out there.
Madeline F.
157 reviews
Beauty Junkie Expert Level 3
Review for: Mini more...
I received a few minis of this eye cream and I will be purchasing the full size. I have dry skin and it is so hydrating. The price is average and well worth the money. Highly recommended it is my new favorite and stays right on my vanity
Naseem F.
Calabasas, CA
61 reviews
Beauty Junkie Expert Level 3
This is a good eye cream. It is certainly moisturizing. But there's nothing terribly special about it compared to other products, I appreciate that it's not a gel and more so cream for moisturizing reasons but aside from that it's a pretty standard eye cream
Elisse V.
27 reviews
Beauty Junkie Expert Level 1
This product helped reduced the puffiness I get in the mornings and hydrates my under eyes tremendously. I have repurchased this product several times at my local Benefit boutique. I have recommended Benefit services to plenty of friends.
Karly D.
Janesville , WI
41 reviews
Beauty Junkie Expert Level 1
One of the best if not the best eye cream! This make my eye and eyelids really nice and smooth! I bought mine at Ulta! Love the packaging too! Adds a nice touch! Love this and reccomend to everyone! Will be buying again in future! 
Callie R.
San Francisco, CA
201 reviews
Beauty Junkie Expert Level 3
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I honestly didn’t notice a big difference when using this product. It is very gentle and has a nice smell but not super effective. I don’t think i would purchase this again. There are other eye creams that could make a bigger difference
Brooke H.
Six Mile Run, PA
27 reviews
Before I started using this I had extreme dark circles and flaky eyelids. I have been looking for three years..nothing would work until I use this!! My dark circles have noticeably diminished and my eyelids are the best they've ever been!!!
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
133 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ON
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
272 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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