Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Madison A.
8 reviews
Review for: Benefit It's Potent! Eye Cream more...
LOVE THIS PRODUCT!! Hands down the best eye cream I’ve used. I can see a difference right after I use it. I usually use it once a day in the morning when I wake up and it automatically decreases the morning puffiness and adds a glow.
Ashley W.
Collierville, TN
110 reviews
Beauty Junkie Expert Level 4
A little definitely goes a log way with this product. I literally use an amount the size of the tip of my pinky nail for both under eye areas. It seems pricey upfront, but when you take into account how long it lasts, it’s worth it!
Sarah S.
Kannapolis, NC
106 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
I like this eye cream a lot! It feels deeply moisturizing but not too heavy. I use it in my daily routine, and my skin absolutely loves it. I need to purchase the bigger size so I’ll have more on hand! I would recommend to friends.
Whitney S.
Marrero, LA
24 reviews
Beauty Junkie Expert Level 1
Love it! Benefit is one of my favorite brands across the board. The packaging of this product is very nice, affordable and works great! Definitely exceeded my expectations. I will definitely be adding this to my skincare routine.
Andrea S.
Lexington, KY
4 reviews
This product works really well. My favorite thing about this product is how long it lasts. You really only need a tiny scoop to see results. I put it on before bed and don’t feel like it leaves my skin feeling too oily or sticky.
Chrissie M.
19 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
This product is wonderful! It did amazing for my dark circles they faded in less than a month. it was every gentle and perfect for my sentive skin. It was very effective for my dark under eyes and i would definitely bye it again!
Megan M.
3 reviews
Review for: Benefit It's Potent! Eye Cream more...
LOVE this under eye cream! It has apple fruit extract which is rich in vitamin c to help brighten the under eyes. It smells clean, there’s no harsh perfume smell and I started noticing results within a few days. I will always carry this product in my skin care arsenal!!!
Naba A.
22 reviews
Beauty Junkie Expert Level 1
I seen a youtuber use this on YouTube and fell in love so I had to order it right away and I love it!!! It's my first time using it and it's so gentle and amazing. Words can't explain how much I love this and my mom and sisters love it now too and can't get enough of it.
Oriana O.
Santa Monica, CA
38 reviews
Beauty Junkie Expert Level 1
I have used this product for the past month. Its A-mazing. It clarifies your dark circles right away and at the same time if keeps them hydrated for a long time. I totally recomend this product. And i would for sure buy it again.
Emily A.
Guyton , GA
149 reviews
Beauty Junkie Expert Level 4
I have been using this for several years now. I have tried several eye creams out there and this is the only one I have found that doesn’t feel greasy going on my face. A little goes a long way. And once a year Ulta has it half off!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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