Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars46%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars6%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 305 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,374)
Q&A (134)
Media (76)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Tina Y.
Chicago, IL
17 reviews
Beauty Junkie Expert Level 1
This is my first eye cream, and I was pleasantly shocked by the difference it made to my under-eye circles as well as the bags. Let me tell you, my eye bags are DESIGNER, but after a few days of applying this religiously at night, I look 5 years younger!
Tiana W.
Peachtree city
34 reviews
Beauty Junkie Expert Level 1
A little too oily for me. I dont have a lot of acne but when i use overly oily products, i tend to break out. I think it does what it’s meant to be doing though. I like it, its just not for my skin. I gave it to a friend and she loves it, she has dry skin. Overall, good product.
Raven C.
Mcminnville, TN
95 reviews
Beauty Junkie Expert Level 2
This stuff is the bomb. I ordered this from Hsn. It's so sad day to use and unlike most eye creams, you can actually wear it underneath makeup. I use this every morning and every night. Really can tell a diffence under my eyes since I have been using it. 
Kelsey S.
McKinney, TX
106 reviews
Beauty Junkie Expert Level 2
I love this eye cream. I have used others that are too oily, but I don't have a problem with this one. I have had my eye cream for over a year and am still impressed with it. The thick texture leaves my eyes less puffy in the morning and less irritated.
Meghan L.
De Pere, WI
29 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
This is the first eye cream I have tried, but I’m not mad about it!!! I put it on at night, and in the morning my dark circles and puffiness are certainly less than the night before. I will definitely buy again and was satisfied as a first time customer!
Genevieve M.
41 reviews
Beauty Junkie Expert Level 2
Not like other eye creams ! It blends in nicely and leaves your eyes feeling refreshed; also does get rid of dark circles . The price for this eye cream is a pricey but if you look for sales usually Macy’s or Ulta has it on sale for a great price .
Jennifer V.
31 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
Quite possibly the worst eye cream I’ve tried for my under eyes. The cream made my eye area burn and sting so much! Maybe it’s the fragrance in it but it was terrible. I also didn’t feel like it did anything at all. I do love the adorable packaging!
Natalee O.
31 reviews
Beauty Junkie Expert Level 1
I just recently starting using this and it’s AMAZING! It’s very light and moisturizing. My skin around my eyes were really dry and flaky this past winter and this eye cream cured it! Everything else stung but not anymore! It leaves my skin so soft!
Ali J.
Decatur , AL
35 reviews
Beauty Junkie Expert Level 1
LOVE this eye cream!! Purchased the travel size to try it out and seriously it works so good. Worth the money to buy the full size. The packaging is so sleek and super cute. Definitely will be repurchasing this eye cream for a while!! Go try it if you suffer from puffy eyes, it works wonders!!
Kelly B.
5 reviews
I love this eye cream. It has a nice scent and it's very moisturizing. This product is very effective. I'm a repeating user because I love this product and it meet my expectations.. I recommend this product for those who love light weight eye cream 
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
133 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ON
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
272 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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