Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
emily w.
15 reviews
Review for: Benefit It's Potent! Eye Cream more...
I work for a benefit brow bar and I sell this like hot cakes. The caffeine feels amazing on the eyes and instantly removes puffiness and it almost feels cooling. I love doing a thick layer while watching a movie and keeping it on as a mask.
Shelby W.
17 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
This eye cream for a couple months and noticed a big difference after a couple of months. My eyes were constantly hydrated during the day and didn’t dry up so fast. I bought this product at Ulta and would definitely recommend it to others.
Monette T.
Emmett, ID
22 reviews
If you love a moisturizing I cream this is definitely a great one. Super creamy but not too thick under the eyes which is really great. Purchased at Ulta beauty. Definitely over all great product. Would suggest to anyone with dry under eyes.
Treinae S.
Saint Paul, MN
26 reviews
Even though it seems to sting a little under the eye since it's a sensitive area, this stuff does wonders. It's helped my dark circles fade and I just can't seem to get enough of it. Pretty sure you can find this at either Ulta or Sephora.
Frances A.
139 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
I used this daily, morning and night, and got the best results possible. I had the mini and it lasted me about 4-5 months with everyday application, so you’re really getting bang for your buck. I’d highly recommend it to anyone with dark circles.
Tate M.
71 reviews
Beauty Junkie Expert Level 1
This cream is really great but i do think it is a little pricey for what it is. I have tried dozens of eye creams and though this one was good it was not my favorite but it was by far the most expensive. Over all, it works well and it gets the job done but i would not repurchase it.
Huda A.
Manassas , VA
103 reviews
Beauty Junkie Expert Level 3
This is alright, provides relief from dryness but it doesn't do anything else for my undereyes. I think benefit products are okay, a lot of hype but I have yet to find something I truly love from their skin care line and their skin primers.
Brianna Y.
sacramento, CA
55 reviews
Beauty Junkie Expert Level 1
I've used this product when I get my eyebrows waxed at benefit and I like it. I wouldn't repurchase this product just because I didn't see much of a difference under my eyes. This is a nice product but there are better products out there.
Elisse V.
26 reviews
Beauty Junkie Expert Level 1
This product helped reduced the puffiness I get in the mornings and hydrates my under eyes tremendously. I have repurchased this product several times at my local Benefit boutique. I have recommended Benefit services to plenty of friends.
Callie R.
San Francisco, CA
186 reviews
Beauty Junkie Expert Level 3
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I honestly didn’t notice a big difference when using this product. It is very gentle and has a nice smell but not super effective. I don’t think i would purchase this again. There are other eye creams that could make a bigger difference
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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