Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Sharon G.
Garland , TX
45 reviews
Beauty Junkie Expert Level 1
Got this on sale from Ulta cause the reviews were so great but didn’t work for me at all. I have dark circles and my under eye area feels dry all the time. This cream does hydrate the under eye area and but does nothing for the dark circles. I wanted to like it and I even used it for a week because I thought it might make a difference eventually but it did nothing. If you’re just looking to hydrate the under eye area then this cream is it, if you want to Minimize fine lines and reduce dark circles, you’ll have to go with another eye cream
Destiny B.
Lakeland, FL
631 reviews
Beauty Junkie Expert Level 4
This dark circle cream is to die for. Works wonders. It definitely takes the darkness down & makes my under eye look great. I’m a mom of two. 6 month and 2 years old & let’s face it I don’t get much sleep so this has helped me a lot!
Jacqueline M.
Bronx, NY
49 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
I received this eye cream as a gift. I was excited to use it because I’m getting older and would like to keep a youthful under eye appearance. It’s only been a week but my undereyes feel smoother. I will review again in a month.
boston b.
Malden, MA
55 reviews
Beauty Junkie Expert Level 1
I am obsessed with Benefit brow products and mascaras but that's where it stops for me. Never very impressed with their skin care. Like any other of their skincare products, I didn't notice much of a improvement when using this
Samantha V.
61 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I love this eye cream! I use it morning and evening and I keep it in the fridge for an extra cooling effect. My under eyes are firm and I find this cream essential before applying any sort of concealer under the eye to avoid it clinging to dry patches and fine lines.
Nasiha K.
15 reviews
Review for: Benefit It's Potent! Eye Cream more...
This eye cream helps with my under eye puffiness and dark circle. I use it day & night, its basically a must in my skin care routine. Its soothing and the product lasts a good while. I don’t mind the price only because its a decent sized pot that truly does its job.
Allie T.
Schenectady, NY
244 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
This product reduces inflammation around the eyes and is very gentle since this skin is sensitive. Eyes appear more awake and less puffy! Will use again! The packaging is super cute and he product overall is worth the price
Staci F.
Ada, OK
231 reviews
Beauty Junkie Expert Level 2
I recently received this as a gift and I am blown away! This is a miracle eye cream! It goes on so silky smooth and does not leave a greasy type feel after it is blended in. It also has a very pleasant smell! A+ in my book!
Emily B.
Independence, KY
191 reviews
Beauty Junkie Expert Level 4
I really like this cream. I feel like it gets rid of my dark circles after I use it consistently and it’s very lightweight and hydrating. The price is pretty good as well and it’s very consistent with a lot of their products.
Christina S.
North Branch, MI
274 reviews
Beauty Junkie Expert Level 4
I bought this at Sephora when this brand was on sale so I only spent about $17 in it and I honestly love it. The packaging is so beautiful and luxurious feeling. It’s more of a cream consistency and very moisturizing. I’ve noticed an improvement with my dark circles. I like to get a tiny bit on the tip of my ring finger and then lightly tap it underneath my eye starting from the inner corner and tapping out towards the end if my eyebrow.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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