Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3230)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Natalee O.
31 reviews
Beauty Junkie Expert Level 1
I just recently starting using this and it’s AMAZING! It’s very light and moisturizing. My skin around my eyes were really dry and flaky this past winter and this eye cream cured it! Everything else stung but not anymore! It leaves my skin so soft!
Kelly B.
5 reviews
I love this eye cream. It has a nice scent and it's very moisturizing. This product is very effective. I'm a repeating user because I love this product and it meet my expectations.. I recommend this product for those who love light weight eye cream 
Abrianna B.
Chicago IL
19 reviews
Well I felt that they gave very little product . And I didn't feel like the dark circles under my eyes had improved  over time. The product did smell very good and looked cute , but I wouldn't recommend it to anyone . I would not buy this again .... 
Genevieve M.
41 reviews
Beauty Junkie Expert Level 2
Not like other eye creams ! It blends in nicely and leaves your eyes feeling refreshed; also does get rid of dark circles . The price for this eye cream is a pricey but if you look for sales usually Macy’s or Ulta has it on sale for a great price .
Jennifer V.
31 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
Quite possibly the worst eye cream I’ve tried for my under eyes. The cream made my eye area burn and sting so much! Maybe it’s the fragrance in it but it was terrible. I also didn’t feel like it did anything at all. I do love the adorable packaging!
Emily S.
Knoxville, TN
25 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
It is a very light weight formula, I just can't tell a difference when I put it on. I have only bought one little tub from Ulta and when it's gone I won't buy another. It doesn't seem to work for me but different products work for different people.
Ali J.
Danville, AL
35 reviews
Beauty Junkie Expert Level 1
LOVE this eye cream!! Purchased the travel size to try it out and seriously it works so good. Worth the money to buy the full size. The packaging is so sleek and super cute. Definitely will be repurchasing this eye cream for a while!! Go try it if you suffer from puffy eyes, it works wonders!!
Natalia K.
Rensselaer, NY
33 reviews
Beauty Junkie Expert Level 1
This I got as a sample in my 12 days of Christmas edition from benefit. I really saw a difference within a week. It is nice and cool when you put it on and doesn't feel heavy at all. I picked mine up at Sephora and they are decently priced there!
Ferra L.
111 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
I have really bad dark circles in the morning or when I’m really tired. I am not sure if this is very effective on my skin, it didn’t quite meet my expectations. But I would recommend this to people with a not so serious dark eye circle problems.
Keesha W.
51 reviews
Beauty Junkie Expert Level 1
I really enjoyed this product I only used it on as need bases so hot every night only when I saw some darkness under the eye, only down side is it kind of tingles on your skin a bit as almost like its warming but not burning it's nice i enjoy it.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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