Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars46%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars6%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 305 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,374)
Q&A (134)
Media (76)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Shelby J.
Kansas city , MO
37 reviews
Beauty Junkie Expert Level 1
Eye cream wasn't something i used in my everyday skin care routine until a friend introduced me to this product. It has a thick consistency so you only have to use a little bit to go a long ways. I've noticed an apparent difference in my dark circles since using this product.
Brittney D.
2 reviews
Review for: Mini more...
This eye cream definitely goes a long way. I received it in a gift set with the lotion,serum, and eye cream. Though the eye cream was cooling and felt nice on my face I didn’t see a big difference in the appearance of my eyes. For the price I probably wouldn’t purchase again.
Ashley J.
21 reviews
Beauty Junkie Expert Level 1
This brand never fails to amaze me. I use this routinely and always see a dramatic change in the appearance of my eyes. My only problem is that it comes in such a tiny bottle. They need to upgrade to a bigger tube because I can't always afford to keep buying the small bottle.
Mary R.
Clute, TX
49 reviews
Beauty Junkie Expert Level 1
Been using this for over a year, and it has just become routine. I love the packaging, the formula, just everything about it! I love how thick & creamy it is. I can just feel it absorbing under my eyes. And being a mom of a 2 year old, it's done WONDERS for my dark under eyes.
Sara P.
16 reviews
I've gotten my husband using this and it's making such a difference.  No weird smell, and isn't greasy at all.  Perfect for application just before bedtime.  Eye creams can be quite pricey, but this is a great value.  Easy to find at Sephora and Ulta, or you can scoop it up online.
Kylie K.
Chicago, IL
40 reviews
Beauty Junkie Expert Level 1
LOVE Benefit Cosmetics and all of their products! They are all so gentle and hey, the packaging is pretty darn cute too! I wasn't overwhelmed with this product, but definitely didn't hate it either. Didn't make much of an impact for the price, but still a huge fan of Benefit!
Jami G.
44 reviews
Beauty Junkie Expert Level 1
I rotate between a few different eye creams & this is tied as my #1 favorite brand. Not only does it work well & leave my under eyes feeling hydrated. But the Benefit packaging is so cute & I'm definitely a sucker for packaging!!
Kristina R.
Boston, MA
19 reviews
Beauty Junkie Expert Level 1
I generally love Benefit products, but I did not see much of an effect with this eye cream.  I got it at the Benefit store in Boston.  It was quite pricey and had a disappointing lack of results.  Overall, I would not buy this product again and wouldn't recommend it to others. 
Claire C.
Palatine, IL
15 reviews
I didn't feel like this product made any difference in my skin. It was pretty disappointing to me. I got it with a bunch of other samples and was unimpressed with the outcome. I would not go and buy more after my experience. Overall I was pretty let down by this product.
Lindsey D.
Carol Stream
41 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
My favorite eye cream I have ever used. I received this as a free-sample and it has lasted so long. It is the only eye cream that I have used and noticed real results from regular use. It feels so good on the skin. I will definitely purchase this after I use up my sample.
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
133 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ON
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
272 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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