Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 295 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,248)
Q&A (126)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Lindsey D.
Carol Stream
41 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
My favorite eye cream I have ever used. I received this as a free-sample and it has lasted so long. It is the only eye cream that I have used and noticed real results from regular use. It feels so good on the skin. I will definitely purchase this after I use up my sample.
Jaylene Q.
San Diego , CA
70 reviews
Beauty Junkie Expert Level 1
The packaging of this is super small but cute and grabbed my attention. Some pros were that I can feel that it did hydrate my under eyes and it lasts pretty long but I also notice it didn't really help my dark circles so maybe this just wasn't the product for me but I'll being trying some of their other face products
Kimberly V.
Fort Campbell
17 reviews
This is my staple eye cream I rebuy this every time I also think it is very effective when put in the fridge definitely wakes you up and it's so creamy and gentle and soaks into the eyes perfectly I recommend it to everyone and it becomes a staple especially in my family 
Caitlyn D.
Thornton, CO
40 reviews
Beauty Junkie Expert Level 1
Nice product,  but not effective enough for me to purchase again. Very nice consistency, almost a cooling effect... but it didn't help with my dark circles... more like an overpriced hydrating lotion for your eyes... wish there was more of an anti aging property to this! 
Holly M.
9 reviews
I love this product! It feels so refreshing and light on the skin. It doesn't irritate or dry funny. It is cool to the touch and a little goes a long way, this product will last. I bought it at Ulta and it is my first go-round with it, but I would definitely buy it again.
Bina M.
56 reviews
Beauty Junkie Expert Level 1
i love that it can be used as a mask or plain cream. i do feel like it does something for my under eyes. if i were more consistent i think i would love it more. im a mom and a student and my under eyes were in bad shape when i started to use it. this is a product i need.
Claire C.
Palatine, IL
15 reviews
I didn't feel like this product made any difference in my skin. It was pretty disappointing to me. I got it with a bunch of other samples and was unimpressed with the outcome. I would not go and buy more after my experience. Overall I was pretty let down by this product.
Jessica J.
Colorado Spgs, CO
55 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
This keeps my under eyes moisturized, which is the main reason I bought this not also helps my concealer go on more smoothly and reduced puffiness. I haven’t noticed a huge difference in dark circles, but those aren’t really a problem for me. A little goes a long way too.
Jessica C.
Camp Lejeune
151 reviews
Beauty Junkie Expert Level 2
I would buy this over and over again! I suffer with extreme puffiness and major bags, and man, I cannot express how much of a life savor this is for me. It instantly makes the dark circles brighter and kicks my puffiness to the curb! It's like 8 hours of sleep in a jar!
Sarah R.
Livermore, CA
26 reviews
Beauty Junkie Expert Level 1
I tend to have a little discoloration under my eyes. I use It’s Potent overnight. Within a few weeks, my whole family noticed a difference in my skin. Some even asked if I was wearking concealer! Absolutely amazing! Has given me a confidence boost when leaving the house without make up!
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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