Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Shelby J.
Kansas city , MO
37 reviews
Beauty Junkie Expert Level 1
Eye cream wasn't something i used in my everyday skin care routine until a friend introduced me to this product. It has a thick consistency so you only have to use a little bit to go a long ways. I've noticed an apparent difference in my dark circles since using this product.
Brittney D.
2 reviews
Review for: Mini more...
This eye cream definitely goes a long way. I received it in a gift set with the lotion,serum, and eye cream. Though the eye cream was cooling and felt nice on my face I didn’t see a big difference in the appearance of my eyes. For the price I probably wouldn’t purchase again.
Stevie L.
155 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
I got this product as a trial and I love the consistency of this! It's not overly creamy and not oily. Just perfect! It was very cooling on my skin. I didn't notice it helping my dark circles at all but it definitely helped with puffiness and smoothing for makeup application!
Nansy N.
177 reviews
Beauty Junkie Expert Level 4
I don't have dark circles, but it moisturize really good, i use it twice a day morning and night, i got it at ulta for half of the price, really nice package, but i don't think i would pay the full amount of money for this, i like tha alba botanic one too and its way cheaper.
Mary R.
Clute, TX
49 reviews
Beauty Junkie Expert Level 1
Been using this for over a year, and it has just become routine. I love the packaging, the formula, just everything about it! I love how thick & creamy it is. I can just feel it absorbing under my eyes. And being a mom of a 2 year old, it's done WONDERS for my dark under eyes.
Ashley J.
21 reviews
Beauty Junkie Expert Level 1
This brand never fails to amaze me. I use this routinely and always see a dramatic change in the appearance of my eyes. My only problem is that it comes in such a tiny bottle. They need to upgrade to a bigger tube because I can't always afford to keep buying the small bottle.
Brit M.
Bristow , VA
98 reviews
Beauty Junkie Expert Level 1
I honestly didn't see much of a change when using this every morning and night for 2 months. I loved the way it felt on my skin but it was pretty disappointing. Benefit has an amazing face wash but it's just impossible to elimante heriditary dark circles so I might be biased.
Sydney P.
Edmond, OK
142 reviews
Beauty Junkie Expert Level 2
I generally like benefit products, however considering the price of this eye cream, I was fairly disappointed in the results. After using for a month, I noticed absolutely no difference in my under eye area. Make up wise, I love their products but this stuff was just eh for me.
Kylie K.
Chicago, IL
40 reviews
Beauty Junkie Expert Level 1
LOVE Benefit Cosmetics and all of their products! They are all so gentle and hey, the packaging is pretty darn cute too! I wasn't overwhelmed with this product, but definitely didn't hate it either. Didn't make much of an impact for the price, but still a huge fan of Benefit!
Alex Z.
El Dorado Hls, CA
141 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
This is a really nice eye cream. It’s super moisturizing and the vitamin C really does help with dark circles. I personally gave it 3 starts because it makes my eyes very sensitive whenever I use it. I think this is a perfect eye cream if you don’t have a Vitamin C sensitivity!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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