Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 293 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,246)
Q&A (126)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Sheila G.
East Elmhurst
21 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
It was a gift from my friend Dana who used to work at Benefit and I really loved it. I usually wake up with bushy eyes but after washing my face I will put this one (with the ring finger tip ladies always) and after a while it would go down and I wouldn’t have that “I am so tired” look LOL! And the end that’s what we want to avoid right?
76 reviews
Beauty Junkie Expert Level 1
I usually go to the benefit brow bar whenever I need a wax and can usually get the scoop on hot products. My recent sample of it's benefit was okay but the full size is a small amount of product for the price and I felt I had to drag it on to my skin rather than it melting on smoothly.
Ashley F.
Alabaster, AL
9 reviews
This product was fair . I didn’t see any noticeable results from using however . I used the contents of the container until it was gone . It was gentle and provided some moisture so maybe my wrinkles were less noticeable . I usually don’t use a separate eye cream , so i really didn’t see any changes after using daily for a few months .
Briana K.
Belton, SC
5 reviews
Review for: Mini more...
This is a pretty good eye cream. It does brighten your under eyes, if used every single day. Alittle goes a long way and it is very gentle on your skin. I think the packaging is really cute too! The only reason I didn’t give five stars is because it doesn’t smell like the moisturizer!
Nicole K.
12 reviews
Review for: Benefit It's Potent! Eye Cream more...
I was very impressed by the quality of this eye cream! I have also had many issues with dark circles under my eyes and I was drawn in by the fact that this product is specifically for dark circles. It worked really well for reducing the darkness but the price is a bit high for my taste.
MaryKate L.
Foley, AL
45 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
This eye cream is so buttery and smooth. It really plumps up that delicate skin under the eye to make those fine lines appear more even. It is gentle and non-irritating. This is a great product to use before putting on makeup!Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Victoria S.
41 reviews
Beauty Junkie Expert Level 1
I love it’s potent! Makes my skin look alive again. I just put a little amount under my eyes and dab it in. It brings down the puffy look. This is actually part of my moisturizing regimen. I can’t get enough Benefit products, this has been a staple in my skincare for several years.
Ralie H.
Birdsboro, PA
46 reviews
Beauty Junkie Expert Level 4
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
This eye cream is wonderful. It has a great smell and doesn’t leave my skin feeling greasy like other eye creams on the market. I received this free at Ulta when I purchased a certain amount of product within the Benefit line. However it has lasted me quite some time with daily use.
Patricia B.
Clyde, NC
57 reviews
Beauty Junkie Expert Level 1
Let me start out by telling you that I enjoy this cream. It's gentle and it's moisturizing. However, it's thick and I feel like it's a little much sometimes for my eyes. It's heavy. I don't think I would repurchase as I don't see an immediate response, but it's good for the winter. 
Chazzy G.
Primos , PA
15 reviews
Benefit Cosmetics It's Potent! Dark Circle Eye Cream was on sale at Ulta for half price and I only bought it for that reason. It's a nice eye cream, moisturizing, and not too heavy. I like it, I'm not incredibly impressed by it though... I definitely wouldn't have paid full price for it.
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.