Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Owen H.
Woodhaven , MI
15 reviews
I used this product for over a month and I’ve noticed a big difference in the dark circles under my eyes. There not completely gone but there slowly fading away so fingers crossed this creme keeps working! It’s very hydrating and I love it!
Maeryn L.
Virginia Bch, VA
30 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I received this as a gift in a set of other Benefit skincare products so I don’t know how much it costs. I really like Benefit makeup but i did not like this eye cream. I have sensitive skin and some fine lines around my eyes and sometimes some puffiness. This cream didn’t really help with any of that but it did cause some little whiteheads underneath my eyes. There is also a strong fragrance and usually you don’t want fragrance around your eyes. I will not be purchasing again.
Natalia G.
Waltham, MA
200 reviews
Beauty Junkie Expert Level 4
I love benefit because it’s a place where I feel comfortable and the girls are so special. This product for my eyes it’s incredible because before I bought I looked like a panda with dark circle but I started with this product and it’s helping so much! I recommend it
Katherine V.
Washington , DC
83 reviews
Beauty Junkie Expert Level 2
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Best cream for under eye bags! It is actually potent and the area under our eyes is very sensitive. A lot
of people have complained about getting a rash. I haven’t had any sort of problem. Just be careful with your eyes and try not to apply it too close to your eyes. It is kind of minty so you’ll feel a little tingle after applying it the first time. But don’t worry that is normal. It is actually what will make your under eye bags have a fuller look.
Sabrina P.
75 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
Dark circle creams hardly ever work for me but I was surprised to see that it helped to lighten my under eye circles a little bit, along with the fine lines I have. I hope to find more eye bag creams like this with an affordable price.
Brenda J.
16 reviews
Review for: Benefit It's Potent! Eye Cream more...
Its an in between when it comes to rating. The product is in an accurate size, but it’s pretty expensive for the little amount it gives you. The smell is really good, wearing it under your makeup is good too- won’t move around. But I never got to see any changes on my undereye
Alexandra V.
Holly, MI
55 reviews
Beauty Junkie Expert Level 1
Just got this from ulta for their skin sale! Got this for half off and it is definitely worth it! Light formula and works great to brighten those dark circles! The smallest amount goes such a long way and it is also great for hydrating
Jenn G.
Atascadero, CA
910 reviews
Beauty Junkie Expert Level 5
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I haven’t noticed any significant improvement in the skin around my eyes using this, other than it makes it soft! A little goes a long way, so this tiny jar will last a while. When it’s through I don’t think I’ll be buying again though.
Aidan T.
Springfield, MO
142 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
I received this free for purchasing another Benefit product. Honestly, I’m glad I did. I normally wouldn’t buy products like this but after trying it, it’s become a necessity in my beauty regimen. It helped take away dark circles, decreased baggage, and minimized my wrinkles.
Mariah H.
273 reviews
Beauty Junkie Expert Level 3
Review for: Mini more...
I got this sample from a friend who told me I just had to try this cream out. While I absolutely love Benefit Cosmetics this just didn't scream must go buy right now. Maybe its because I am still healing from a massive chemical burn from a facial cleaning system that I used. My skin is in this weird limbo where I am either dry as a desert or I'm so oily its like nothing will stick to my skin and stay. I found this to just be a little to heavy and thick for my skin.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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