Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 304 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,351)
Q&A (134)
Media (76)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Ashley S.
Lafayette, LA
123 reviews
Beauty Junkie Expert Level 4
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Great product and it absolutely reduces the puffiness but I don’t feel it did much to color correct out the dark circles I have. The cream is thick and is cooling without a menthol burn. It didn’t bother my skin which is sensitive so major plus! Would purchase again bc I love benefit products but could use some enhancements!
Hayley G.
Austin , TX
138 reviews
Beauty Junkie Expert Level 3
This is a really great eye cream that gently moisturizes, hydrates and gets rid of eye bags and lines. This eye cream is expensive but worth the price. You can get it at Ulta and Ive seen it on sale multiple times. Its also in a package of different skin care thats worth the buy.
Sarah D.
League City
3 reviews
I absolutely love this product! I bought it at Ulta and was a little hesitant to purchase it because of the price tag, but I would definitely buy it again. I only apply it in the morning but a little goes a long way. Overall, it's really lightweight and a great product that I make sure to incorporate into my morning routine.
Veronica C.
19 reviews
Review for: Benefit It's Potent! Eye Cream more...
This super rich eye cream is so good! Love the consistency of this so much! I have noticed that my dark circles have diminished like no other. I like to alternate my eye creams depending on the weather. Love this so much!
Ania F.
Meridian, ID
47 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
I got this from ulta as a free gift and very effective !! Definitely saw a difference and very gentle product !! Very freshening too which I enjoyed. So y’all looking for a good under eye cream I recommend this
Andrea C.
Portland , OR
415 reviews
Beauty Junkie Expert Level 5
I got this eye cream based on the reviews. At first, I didn’t see any results. But with time, I started to see that my under eye was brighter and it faded a lot my dark circles. I have to say that mine are not too bad. I got mine at my local Ulta store.
Cierra W.
Fresno, Ca
41 reviews
Beauty Junkie Expert Level 1
It's okay but it's not the best I've used. It's kind of pricey for the amount of product you actually get and it kind of leaves my under eyes feeling a little greasy. I haven't even seen improvements with my under eyes either. I continue to use this because it smells good and it's better than not using an under eye cream.
Mia T.
15 reviews
This eye cream immediately makes a huge difference on my under eye area. It hydrates my eye's delicate skin, leaving me looking more lively. It also brightens my under eye area amazingly, leaving me looking more awake and younger. I have sensitive skin, and it works well for me. Just don't get the cream into your eye.
Lauren L.
57 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I didn't really notice a change in my under eyes with this product, which was very disappointing. Maybe I had sent the bar too high with this one because it had so many great reviews. It applied very nicely and it lasted on my skin very well. I did not see any changes in my under eyes, and I probably won't repurchase.
Alуѕѕa J.
Ladera Ranch
7 reviews
Best eye cream at a great price. I’ve tried a number of eye creams and always come back to this. It fades my dark circles (noticeably different when I stop using) and gives hydration while softening lines. I use it morning and night. It works great before under eye concealer because it’s not too heavy and it soaks in.
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
133 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
272 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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