Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3230)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
S M.
4 reviews
I don't see much of a difference under my eyes when I use this product.  It's very thick, but aside from being somewhat hydrating, it doesn't do much for me.  Plus, it's kind of pricey for what it does as opposed to what it's supposed to do.  I would rather use Kiehl's or a Korean brand for my eye cream.
Emma R.
6 reviews
I like the idea of this product... but it didn't really do what it said it would. It did moisturize my under-eyes, but it did not brighten or lighten my dark circles. I like the light, almost gel feeling. I got a small sample size as a part of a Benefit package, so I'm glad I didn't spend the whole $34!
Katie P.
Coconut Creek, FL
31 reviews
Beauty Junkie Expert Level 1
The best thing about this product is the super cute packaging. I don't think the actual product did anything for my eyes. It's fine maybe for somebody with young skin and not a lots of concerns. It smells nice and doesn't irritate the eyes so that's  a plus. There are much better eye products out there. 
Kassandra G.
Kenner, LA
6 reviews
Works fantastic on my skin. It is a great moisturizer and shows good results on dark circles under the eyes- It does Not make them disappear but definitely reduces their visibility. I think its a bit pricey for the amount that you're getting it the jar but other than that I think its a great product.
Meagan S.
35 reviews
Beauty Junkie Expert Level 1
I love this eye cream! I was starting to get dark circles, and got a sample size of this. The sample size lasted FOREVER! A little goes a long way with this. It feels super nice on the skin and has brightened up my under eyes super well! I plan on continuing to use this amazing product indefinitely!
Brittany S.
Newport, KY
15 reviews
I LOVE LOVE this product!! I love the fact that you can tell how "thirsty" the underneath of your eyes are as to how fast the products soak in. I like to put the eye cream in the fridge and put it on every night before bed. The packaging is super cute and fresh and the smell is pretty good. I try not to use this every night since it is pretty expensive, but overall worth it
Ashley N.
Tulsa, OK
87 reviews
Beauty Junkie Expert Level 2
I give it four stars because it's the only eye cream I've ever used religiously, so I'm sure there are other great ones I haven't experienced. It has a light texture and leaves me feeling soft, so I know it's fighting lines. You can usually see a difference in brightness and firmness within 20 mins.
Jenny F.
Burke, VA
32 reviews
I just bought this the other week and so far have loved it! I use it in the morning when I'm prepping my face for makeup and I use it at night before bedtime. I got mine from ulta and they're on sale for $17 now!
Brittaney W.
9 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I bought this to help with the texture under my eyes. I also have puffiness and dark circles in the morning. I did not see any difference in much of any of my problems. I did find that if I applied concealer after putting this on that it seemed to go on a tad smoother with less pulling around the eye area. Other than that I would not recommend this.
Amanda N.
Santa Barbara, CA
14 reviews
I first discovered this eyecream by not knowing what to get and this being a more affordable option. Ever since I started using it, I no longer get dry patches on the skin around my eyes/brow bones. Definitely going to repurchase this when it's out!Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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