Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Dana B.
Seymour, CT
376 reviews
Beauty Junkie Expert Level 5
Review for: Benefit It's Potent! Eye Cream more...
I went through the full size of this and honestly I did not notice a huge difference in my undereye area. It did help a bit with hydration but my fine lines did not diminish. I don't have the darkest circles so I didn't notice a huge difference in that either but maybe it helps if yours are really dark? Rated 3 stars due to the price vs benefits.
Taylor L.
San Antonio , TX
50 reviews
Beauty Junkie Expert Level 1
 I really love this product. I have Very dry eyes and this cream really helped sooth them. I'll apply this  almost every night before I go to bed and I not only see a huge difference in my dark circles but the overall feeling of my eyes.  I definitely recommend this product and I hope y'all enjoy it as much as I have.
Martina C.
Mount Kisco
31 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I love how light the formula on this is. It definitely will not cause milia under the eyes. This is good for younger people with not too many issues under the eyes such as wrinkles but this is good for beginners. This was I believe my first eye cream and although, I like the formula, I don’t know if it does much to combat darkness.
Jazmine T.
Lutz, FL
67 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream, Benefit Cosmetics It's Potent! Eye Cream 0.5 oz, Mini more...
I know that there’s a LOT of hype over this product and frankly, i don’t really get it. I have dark bags and circles under my eyes (it’s genetic - UGH) but I don’t feel that this has made much of a difference at all. I’ve given it a very fair chance but will not be buying it again. I am now in the market for a great eye cream. 
Rachel Y.
Riverside, CA
68 reviews
Beauty Junkie Expert Level 1
This is my favorite eye cream of all time. Sometimes, if my skins especially dry, I'll put this all over the dry areas and they are almost instantly rehydrated. It smells a little strange, but it's so soothing and hydrating. I think I paid $40 for it and it was worth every cent. I use this everyday and recommend it to everyone.
Tiffany L.
New York, NY
9 reviews
THIS IS MY FAVORITE EYE CREAM EVER! hands down my one must have at all times from benefit. It keeps the area hydrated while keeping the lines under my eye at a minimum. The price point is perfect because with the amount you use it will last you a while. A little bit goes a long way and you will most definitely see a difference.
Lisa Z.
4 reviews
I purchased this eye cream after using up a sample size for under eyes dark circles. The eye cream has helped fade the dark circles enough that using a peach under eye corrector will hide them. The circles are genetic and very dark. I need a procedure to fade them completely but until then this eye cream is the best option for me!
Carrie H.
Northport, AL
137 reviews
One of the best eye creams if you are puffy or cursed with dark circles ! It has caffeine and many others magic ingredients to help the eye area ! I highly recommend this to anyone in there twenties that just needs a good light under eye cream .
Rachael M.
13 reviews
I barely get any sleep during the week and that always results in under eye bags. I never had used an eye cream before and decided to grab this while on sale at Ulta for 21 days of beauty and I've gone back to refill twice already. I haven't had any under eye discoloration since using this stuff. It works for me it's worth a shot to try if your noticing dark circles you want to tackle.
Ashley S.
Lafayette, LA
123 reviews
Beauty Junkie Expert Level 4
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Great product and it absolutely reduces the puffiness but I don’t feel it did much to color correct out the dark circles I have. The cream is thick and is cooling without a menthol burn. It didn’t bother my skin which is sensitive so major plus! Would purchase again bc I love benefit products but could use some enhancements!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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