Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,245)
Q&A (124)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Kassiah P.
270 reviews
Beauty Junkie Expert Level 4
I got this as a free sample at Ulta one day and since then I have been hooked. I am a college student and a mommy and this cream does the trick on preventing dark circles and wrinkles. It is very effective but pricey. I can't afford it all the time but it is worth the money. I haven't found anything that works better than it. It doesn't leave a greasy residue either!
Jaimee S.
Pell City
11 reviews
Review for: Benefit It's Potent! Eye Cream more...
While I do think it’s a decent eye cream I don’t think it’s the best one out there. It does offer moisture but I don’t really think it does anything for dark circles. Just my personal opinion I wouldn’t repurchase because I don’t think the benefits out weigh the cost. It’s too expensive to only moisturize.
Krissy O.
39 reviews
Beauty Junkie Expert Level 1
I really enjoyed this product. For such a small amount, it lasted me an incredibly long time. There wasn't a strong scent, and I definitely noticed that my undereye area was looking brighter, tighter, and feeling smoother. I only use this eye cream at night before I sleep, and the next day, when I use concealer, it goes on so nicely compared to when I don't use it.
Sarah D.
Columbus, OH
8 reviews
I got this as a deluxe sample and didn't expect much, but it truly is potent! After the first night of use I could already tell the difference in the eye bags and pigment of my under eye area. The pot packaging might be a sanitation worry for others, but it personally doesn't bother me and I think it's extremely cute. When I run out I'll absolutely buy the full size.
Kiki T.
8 reviews
I LOVED this product! It was easy to apply (and didn't burn my eyes or anything). The texture was nice, not too thick, and didn't leave me feeling greasy. It seemed to brighten my under eye area quite a bit. I highly recommend this product if you have stubborn dark circles. It's a little pricey, but a little goes a long way. Overall, I would say it's a good value. 
Sally H.
Bakersfield, CA
127 reviews
Beauty Junkie Expert Level 1
 I love this brand and I liked the product.  It didn't diminish  any fine lines or wrinkles around my eyes but I did notice that it brightened my under eye.  I think this product is great for first-time users who are looking to star focusing on the eye area. I bought this at my local Ulta, you can find it there, online, Sephora, sephora online or their website. 
Ashleigh W.
Hermitage, TN
60 reviews
Beauty Junkie Expert Level 1
This is my FAVORITE eye Cream on the market right now. I don’t rub it in, I just place it under my eyes in a heavy dab and I go to sleep. I let it absorb through out the night. I wake up with refreshed eyes and my dark circles/bag have decreased so much in the 4 months I have been using it. I can almost feel it tightening the skin while I sleep. LOVE it!!
Alyssa Kayla J.
377 reviews
I purchased this from Ulta and was excited to take my anti-aging seriously. I used it the same night and it BURNED. I do not have sensitive skin by any means. I didn't wash my face thinking the delicate under eye just wasn't used to an anti-aging ingredient, but when I woke up the next morning my eyes were swollen, red, and still burned. I returned it the next day.
Cassidy H.
Iron River, MI
32 reviews
Beauty Junkie Expert Level 2
I received this cream as a free sample from Ulta with a purchase and began trying it. I didn’t noticed any brightening as the product claimed, I used it twice a day for a week, but my under eyes felt definitely moisturized as well as the outer corners of my eyes. So if you’re looking for brightening, maybe not but it’s a great moisturizing eye cream!
Emma H.
Livonia, MI
20 reviews
Beauty Junkie Expert Level 1
I recently got this eye cream and it has worked wonders on my dark circles and fine lines under my eyes. This cream is very hydrated and doesn't irritate the skin. I would buy this product again and suggest it to anyone looking to use an eye cream!
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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