Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,246)
Q&A (126)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Lisa I.
Jurupa Valley, CA
35 reviews
I purchased this eye cream to try and combat the dark circles under my eyes.  I have had them my entire life and have never been a person to leave the house without some type of concealer under my eyes.  I was pleasantly surprised with the change this cream made.  Yes I still have dark circles (I don't think anything can make them completely disappear) but they are noticeably lighter.  I am not as concerned with leaving the house without covering them up anymore.  I would recommend giving this product a try. 
Sarah K.
Altoona, PA
90 reviews
Beauty Junkie Expert Level 1
Benefit Cosmetics It's Potent! Dark Circle Eye Cream is pretty for reducing puffiness and darkness around your eyes from stress or lack of sleep. I have genetic dark undereye circles though and despite going through a while pot of it, it didn't do anything for those. To be fair though, there isn't a product that can magically fix that. It did make the area around my eyes less puffy and a bit brighter looking despite the dark circles I have. It is about mid-range in the pricing category though and the results I got weren't worth the expense for me.
Sarah B.
183 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
I got this as a Christmas gift from my sister. It actually came in a little gift set. Fortunately, I don’t have dark circles but still use this. I love the fresh felling it leaves on my skin. It’s almost like it does open my eyes up or something. Maybe it’s just the feeling but it does make me lot and feel more awake!
Cassidy W.
60 reviews
Beauty Junkie Expert Level 3
I received this product in a sample size from Ulta one time and loved it, so I repurchased when it went on sale one time. I have found it to be great for making my eyes feel and look more refreshed in the morning. I appreciate the fact that it makes me feel more confident about my undereye circles without the urge to put on makeup. I additionally really like the fact that it comes in a glass jar, and I think that it is a very nice and luxurious touch, it also lasts a long time! Although I love this product, I find it to be very expensive for what it does and don't think I'll repurchase it until it is on sale. 
Britny G.
Matawan, NJ
266 reviews
Beauty Junkie Expert Level 4
Love love love this eye cream. I've tried so many on the market that have shown no results. This one I noticed a difference after just one use. The under eye area looked much brighter and when I woke up in the morning the dark under eye circles appeared to be much lighter and are getting better by the day. You can feel it going to work instantly seeing as it has a slight tightening sensation.
Autumn E.
31 reviews
It most definitely is potent! During the first week of using this eye cream, it stung my skin a little - it was good stinging feeling if you know what I mean. It doesn't smell very good, but that's not a dealbreaker for me - I'd rather have something that works well. I've been using It's Potent! for a little over a month now, and I don't really see my under eye circles getting any lighter, but they're not getting darker either. Looks like I'm still on my journey of finding my perfect eye cream. I'll continue to use this until I run out, though!
Ashley W.
Wichita, KS
239 reviews
Beauty Junkie Expert Level 4
I would give this 5 stars, but, its not cruelty free, which I'm all about and it's why i didnt re-purchase it! But, that aside, its talc - free, paraben free and free of harsh chemicals! This product hydrates your under eye, smoothes those fine lines and instantly brightens! So if it being a non cruelty free item doesnt turn you, off you'll love this. Also, the packaging is adorable and sturdy, well worth the price! I used it before bed and before makeup and finished it in 6 months (just in time for it to expire!)
Myia E.
8 reviews
This eye cream is used during the day for me personally. It says that it is supposed to be brightening but I haven't really noticed much of a difference in comparison with my Clinique eye cream. I also notice that my undereye can sometimes become irritated by this product leading to slight itching and burning. But overall I like to use this product on no makeup days to keep my under eye moist and to reflect light. I received this product as a sample after having my brows done at the Benefit brow bar.
Jenna R.
Battle Creek, MI
59 reviews
This is my favorite eye cream for the price! It is a little more expensive than a drug store eye cream, but worth it to spend a little more. I even like it better than the philosophy $50 cream. I always recommend this eye cream to clients who don't have a lot to spend on skin care.
Marilyn P.
Trophy Club, TX
49 reviews
Beauty Junkie Expert Level 1
I was excited to use a sample of this because the packaging was so adorable, and after the first night of use, I did notice my chronically puffy and fatigued under eyes were less noticeable. However, after a couple more uses, it caused my undereye areas to burn and become red. That may have been due to my pre-existing acne regimen, but I layed off of eye cream for a while after that to heal. After that first application, I didn't notice much of a difference anyway so I can definitely go without it.
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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