Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Summer H.
Newcastle, WA
103 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I bought this product once and have thought about it time and time again. This was my first eye cream product I ever tried and I’ve been in love since. The packaging is the cutest thing ever as it comes in a glass jar! (Everything is better in glass) The product is easy to scope out and apply with your hands, instantly cools the under eyes and you can feel the puffiness start to go down. The product is the perfect amount of thickness without it being too goopy. I applied this every morning and evening and noticed a difference. In the morning I noticed that my undereye makeup applied more smooth without it cracking and breaking away. This is a product that you will buy once and think about it time and time again!
Kat J.
900 reviews
This eye cream is nothing to write home about....

I tried it some months ago and gave away the jar before finishing. It was that unimpressive. It’s got a thicker consistency, somewhat greasy (doesn’t absorb well), and didn’t make any sort of noticeable difference whatsoever. My dark circles, bags, fine lines,... They were all still there after using this eye cream for weeks. If you have perfect undereyes and are just looking to add a little moisture, then this is perfect for you,... But I have actual concerns that can be addressed by a number of other products on the market. This didn’t cut it for me.
Stephanie T.
Miami, FL
14 reviews
I got this for my mom who has dry skin and we both fell in love with how creamy and hydrating it was. For the size, packaging, and the quality of the cream we thought it was a good deal. We both fell in love with it and we felt it working are skin felt super hydrated and healthy. But after using it for some time we found both of are skin started to break out?! I don't know why maybe it was just to much hydrating that are skin felt like it was drowning I HAVE NO IDEA?! So I you do buy it which I do it's very hydrating, I recommend you use it maybe once a week to possibly prevent what happened to my mom and I.
Chelsea W.
Middletown, PA
23 reviews
Beauty Junkie Expert Level 3
I recently received a foil sample of this product. When I first used it thought it smells like wine. It has a nice light scent and is gentle. It is a bit pricey but it works well. It has a nice creamy texture to it. So far my eyes look nice but is to soon to tell. I have dark circles and they don't look any different after a few uses but I think they might long term. I would recommend this to ladies with sensitive skin and dark circles.
Emily J.
428 reviews
Review for: Benefit It's Potent! Eye Cream more...
Overall, I really love this brand and this amazing product! I have a lot of puffiness and dark circles under my eyes and this really helps! I would highly recommend to anyone looking for a great eye mask!!!
Kayla K.
Eden Prairie, MN
32 reviews
Beauty Junkie Expert Level 2
Amazing eye cream and it is potent! This product has a great value considering the price point and size. You get much more product then most eye creams. It has a nice medium thickness that spreads easily. I use it night before bed as I’ve found it to be a bit greasy to use prior to applying makeup. It has eliminated the dryness around my undereye, reduces puffiness & decreases dark circles. I have repurchased many times.
Melissa R.
Pasadena, CA
66 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
This is so smooth and luxurious-feeling on the eyes! I’m only 22 but I like to start early with skincare. I also have fine lines under my eyes which may be from sun exposure. I never wear SPF, #dontjudgeme lol! This really helps to smooth my under eyes before applying makeup and brightens them any other time I put this on! I HIGHLY RECOMMEND this to anyone starting or already holding a skincare routine. Never too early! And we all need eye creams. Also when you look at the price just keep in my A LITTLE GOES A LONG WAY with this one!!! It’ll last you a good while! I have no regrets about buying this one.
Katie O.
Carol Stream
39 reviews
Review for: Mini more...
Used for a few weeks and didn’t really see a difference. It did burn a little bit after I applied. Not sure if it was from the fragrance or the active ingredients.
Lisa I.
Jurupa Valley, CA
35 reviews
I purchased this eye cream to try and combat the dark circles under my eyes.  I have had them my entire life and have never been a person to leave the house without some type of concealer under my eyes.  I was pleasantly surprised with the change this cream made.  Yes I still have dark circles (I don't think anything can make them completely disappear) but they are noticeably lighter.  I am not as concerned with leaving the house without covering them up anymore.  I would recommend giving this product a try. 
Sierra W.
28 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
This eye cream is quite nice.  It definitely worked to reduce puffiness, and it's hydrating.   However, I used an entire jar and didn't feel it did anything for my fine lines.  At 31 I'm starting to get serious about anti-aging and this didn't help with that despite claiming it would.  I also don't like that it comes in jar packaging, but that wouldn't have been a complete deal breaker if it had helped with fine lines.  Overall, I probably would not purchase it again, and I much prefer my Banana Bright eye cream.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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