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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,217 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3217)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Crystal F.
96 reviews
Beauty Junkie Expert Level 1
Love this eye cream! Moisturizing and no greasy feeling. I couldn’t tell if it did anything with dark circles, but I feel it helped with the fine lines for sure!
Sophia M.
San mateo, CA
27 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I really like this product it does help with under the eye dark bags or if your eyes tend to puff up when you wake up in the morning but everyone is different I would just try it
Stacy a.
Rome, NY
841 reviews
Beauty Junkie Expert Level 5
I'm in our bed with the only way to com e used in my email is i n y ou tried Epsom salt baths in a few a few hours of sleep lastnight and I don't see a coupon code in the
Payton Y.
Noble, OK
24 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This is the best eye cream I’ve ever used, I have VERY dry under eyes and when I put makeup on my concealer and foundation looks horrible. When I got a free mini from ulta I said I guess I’ll try it, ever since it’s been my go to
Katie W.
Bluffton, SC
603 reviews
Beauty Junkie Expert Level 4
This product does help relieve you from the horrible dark circles that can form under your eyes. I’m still waiting to see if it can also help Withy he puffy eyes.
Veronica P.
8 reviews
I swear this works instantly, by the time I put it back on my shelf and walk back to my mirror, it's like it brightened and helped lines already. I'll always recommend this!
Megan M.
Oak Ridge
375 reviews
Beauty Junkie Expert Level 4
This is a pretty decent eye cream by benefit. At 34$, it's reasonable priced with a decent sized container. We all know how long eye cream will last. It is light and non greasy feeling and when applied and workes into my under eye skin, it absorbs quickly leaving an increase in hydration which is noticable when makeup applied to area. It does decrease dark circles some but only as much as genetics allow so it isn't a miracle cure and you shouldn't buy it expecting such. I have diminished dark spots under my eye but I know this is as diminished as they are getting and I concentrate on hydrating and reviving supple skin more than dark circles correction because of that fact. This isn't the best cream for supple hydrated skin though, it's okay but not my favorite. If you have dark circles, give it a try. It will probably decrease them to a point but don't expect them to disappear. It's a decent eye cream that is somewhat effective but long term this isn't for me
Anissa R.
Mount Holly
85 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
The amount is small, but a little goes a long way. It is very pricey, but it’s probably because of the company’s name. It does leave your eye area super soft though.
Hannah C.
Germantown, TN
236 reviews
The product itself if very smooth and easy to apply to the eye gently without tugging on the skin. There isn't any smell and a little goes a very long way, so for the price you're getting a ton of product. Unfortunately, it didn't work for me. I've been using this morning and night for almost 5 months, pretty much every single day. I can honestly say I see very little difference in my under eye circles or wrinkles. I was hoping that after using the product for so long that I would start seeing more drastic improvements in my eye area. I love benefit products so much, but this was definitely disappointing for me. I wanted this to work so badly! I still use it at night to keep trying to see a difference, but there are much better options out there.
Kwen J.
New Braunfels, TX
7 reviews
This made my eyes feel so refreshed and nice. I used this at night before going to bed and it does not feel heavy on your face or make you break out. I would recommend to anyone looking for an eye cream.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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