Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Kate N.
3 reviews
Review for: Benefit It's Potent! Eye Cream more...
This eye cream by benefit is nice and light weight. It’s gentle and hydrating. I just didn’t feel like it did much for dark circles. I like a lot of benefits products but this one just doesn’t do it for me.
Alexis C.
Tuscola, IL
58 reviews
Ok it’s only been about a month but I LOVE THE WHOLE LINE! I’m so happy I walked into ulta and picked all of benifits skin care up! It works well with others and smells amazing!
Mary R.
104 reviews
Beauty Junkie Expert Level 2
I love this eye cream. At first I was super skeptical about this, but the more that I consistently started to use it, the more I saw my under eyes start to brighten! Awesome product!
aimee W.
43 reviews
Beauty Junkie Expert Level 1
I received this as a gift and as my first eye cream. Works great to reduce puffiness and dark circles. I like to keep mine in the refrigerator for an extra “wakening” feel. My all time favorite eye cream.
Jessica B.
Minneapolis, MN
16 reviews
This is great for moisturizing the fine lines around the eyes. I use this at night before I put in the Benefit Moisturizer. I like to let the formula soak in while I sleep. I wake up feeling bright eyed!
mandy o.
Darrington, WA
45 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
I definitely suffer from dark circles it is my main skin care problem area it’s very gentle and doesn’t irritate your skin at all every sensitive skin it’s very effective and I would definitely buy again
Claudia A.
Woodland, CA
18 reviews
Beauty Junkie Expert Level 1
When I used to use this I really felt like it made I difference in my under eye circles. They weren't as prominent so I made if point to use it every night. If you are consistent with it you will not be disappointed.
Desiree S.
33 reviews
Review for: Benefit It's Potent! Eye Cream more...
This eye cream is okay. I prefer my Clinique All About Eyes. I don't really have any complaints I just think the Clinique helps with my dark circles a little more than this one does. This is still a very hydrating under eye cream though.
Ruby S.
Fontana, CA
43 reviews
Beauty Junkie Expert Level 1
This was the first eye cream I tried and I thought to try other ones; however, I believe I will be switching back to try it out once more because I felt that it did a great job, but I was also younger.
Amanda R.
111 reviews
Beauty Junkie Expert Level 2
I'm testing out a mini version of this now. So far it seems SUPER hydrating and really nice. So far I haven't seen a reduction in dark circles, but I will keep testing it out! The price seems pretty steep, I don't know if I'd be willing to pay that much on a regular basis.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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