Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Sierra E.
31 reviews
Beauty Junkie Expert Level 1
This product is very creamy and it really helps your under eye I absolutely love it I think it’s a really great product and I also think of the packaging is super cute that’s one of the reasons that I got it and I’m really glad I did
Haylee H.
18 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I really enjoy this product. My under eyes have tended to be darker lately and continuous use of his decreases the puffiness and darkness. I am very sensitive and this product doesn’t irritate my skin
Jordan H.
Orlando, FL
80 reviews
Beauty Junkie Expert Level 2
This does a great job of moisturizing your skin, but I would be careful if you have sensitive eyes or sensitive eye areas. This caused my eyes to burn slightly if I put it too close to the actual eye.
Patricia C.
59 reviews
Beauty Junkie Expert Level 1
I began using this product about 2 years ago and I have noticed a change in my under eyes. I've also noticed the puffiness has reduced dramatically! Definitely try it out for at least a month! You will see changes!
Jannett G.
Waco, TX
31 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Long lasting for sure. It only made a slight difference to my dark circles. Not as mych as I would of liked. Maybe if I would of continued using It would have made a diff but I had been using for a long time already. Not bad tho.
Cassi M.
Louisville, OH
136 reviews
Beauty Junkie Expert Level 4
Review for: Mini more...
I got this as a sample from Ulta and I loved it, I can’t wait to buy the full size and see my results. It brightened my undereye tremendously and made my skin feel hydrated, very good product by benefit.
Kim N.
Arlington , TX
237 reviews
I love this product. Makes my skin feel so refreshed, smooth and soft. It’s pretty easy to find online and worth the price. I recommend this to anyone who wants hydration and great skin! There is no harsh smell.
Brie M.
Belle Plaine
10 reviews
I have to admit it has stung a little when I've applied this cream, however, the benefits are huge. I can get some pretty big bags under my eyes, and this cream has completely taken care of that.
Tara W.
1 review
Review for: Mini more...
I thought this was a pretty good eye cream, it moisturized the eye area without any irritation and it also did not cause my skin to react badly. It did the job but I did not see any drastic change in my skin around the eye area.
Kyla D.
Kenmore, WA
24 reviews
Beauty Junkie Expert Level 1
Love the moisture this gives to my eyes! Only wish it had some anti-aging component! The product has a nice smell to it, similar to all the skin care items at Benefit. Will continue to purchase!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

BackInfluenster Cashback
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.