Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Lisa T.
19 reviews
Review for: Benefit It's Potent! Eye Cream more...
It truly is potent. It’s a heavy and rich formula that smells amazing. I feel like it’s a spa experience. The dark circles have improved and this needs to be apart of my secret weapon. You should buy this!
Shia Z.
107 reviews
Beauty Junkie Expert Level 2
I use this when I was in my early 20s and it did the job. I have hooded eyes though and I'm self conscious about them aging me sooner so I started using something a little bit more powerful by my mid 20s.
Sara ♛.
New York
15 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I tried using this cream to clear up my dark circles. After using it for a couple of weeks I didn’t notice a significant difference. However, I love the smell and lightweight moisturizing feel of the cream
Rebecca D.
6 reviews
Excellent at getting rid of dark circles and puffiness around the eye area. Peptides are skin firming and anti-aging as they help your body produce more collagen and elastin. Great to use around the mouth area as well to help firm the skin.
Delilah G.
Nacogdoches, TX
72 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
The smell is fresh I bought the smaller size to make sure I liked it before committing to a bigger bottle. It’s a pretty decent product but it is a bit more on the pricier side for something rather small.
Bianca C.
Scarsdale , NY
20 reviews
Review for: Mini more...
I won a sample of this cream and I really liked. I just don’t give 5 stars because I don’t have a real size product to test always and see if worked for real but the product make my skin soft and lighter
Heather H.
Fairfax, VA
123 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
It’s a pretty good eye cream that’s perfect for wearing during the day and night! I mostly enjoyed this during the day because it worked really well under my makeup. It’s slightly on the expensive range.
Heidi M.
26 reviews
Beauty Junkie Expert Level 1
I got this on sale at Ulta just based off of good reviews. I used it for a month and noticed a difference. I apply at bedtime and before applying makeup. Very hydrating but not greasy. I will repurchase.
Erika B.
Albers, IL
104 reviews
Beauty Junkie Expert Level 2
This was the first eye cream I ever used and I still love it the best compared to all the others I have tried. It touches all bases with brightening and hydration and also helping with the firming I want
Alexandra A.
Jefferson City
97 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
This really brightened my eyes in the morning! I didn’t notice a difference in my natural bags or wrinkles but it did brighten then and illuminate a lot of redness in the morning to look much more awake.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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