Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Hayley W.
47 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I haven't noticed a huge difference with this other than when I use it a lot or regularly, my eyeshadow does crease. I don't use it in the morning, only at night but I can't see a difference in wrinkles just yet
Rachael B.
67 reviews
Beauty Junkie Expert Level 1
Wonderful product! I use this when I have big bags under my eyes. It has helped me with the puffiness and the bruising. It is very gentle and doesn’t irritate my sensitive skin. I would recommend this to others.
Denise K.
58 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
A nice, hydrating eye cream that smells great. I didn’t notice any improvement in fine lines, but this product is great for dehydrated skin. I wouldn’t repurchase only because I have found other products I prefer, but this is great for the price.
Gabrielle T.
7 reviews
This eye cream really seemed to help my dark under eye circles even just after one use! I would definitely recommend this to others! It was gentle on my skin while also doing what the product was supposed to do
Corrina V.
4 reviews
Love how this eye cream hydrates my under eyes while brightening at the same time! I have dark circles and notice such a difference when I use this product! Highly recommend this eye cream for all skin types!
Evelyn S.
Palmdale, CA
72 reviews
Beauty Junkie Expert Level 1
Purchased at: ULTA
This is really magic in a bottle I love this stuff !!! It’s on the price side but it is really worth it it’s the best I recommend to my sister now she is obsessed with using it as well it’s a Miracle worker.
Rachael B.
Grovetown, GA
48 reviews
Beauty Junkie Expert Level 3
Lovely product. Smells great. Nice thick and creamy texture. Worked well to deeply hydrate and correct dark circles. I only really liked to use at night, I felt it was too thick for day time or under makeup.
Christina O.
Reseda, CA
451 reviews
Beauty Junkie Expert Level 4
I love this eye cream. It is so natural and literally makes my under-eyes so soft. I love it both at night and mornings. In the mornings it helps freshen up my face and at night i leave it in to soak all night long
chesca C.
Corona, CA
16 reviews
I love using this product during the night because it depuffs my eyes while I sleep. In the morning, I look more youthful! This product totally works and is worth buying. This hydrates my eyes, which is very important! 10/10 would recommend.
Alana S.
Saint Marys
27 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I use this on my eyes a couple times a week and add it into my clear and beautiful skin routine! It is so nice and light and gentle. I love the way my eyes look in the morning after I use it the night before! I would definitely buy it again!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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