Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3230)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
kimberly a.
bakersfield , CA
43 reviews
Beauty Junkie Expert Level 2
I have been using this product for awhile now & i definitely am seeing good results. It’s definitely a little pricey but it’s worth the money and effective. I suggest this product to anyone that has bags under their eyes or if you’re looking a little tired.
Margaret M.
Raleigh, NC
7 reviews
Beauty Junkie Expert Level 1
I really like this cream! Super smooth and doesn’t clog your pores, always leaves me feeling refreshed and rejuvenated! I had really bad eye circles before, and I’ve seen a lot of improvement, I really think this helps!
Haley H.
Marietta, SC
15 reviews
Review for: Benefit It's Potent! Eye Cream more...
This is one of the only 2 eye creams I trust. A lot of them have harsh chemicals that tend to dry out the skin under my eyes causing a burning sensation. This product does not, it moisturizes while firming & lightening.
Markela Z.
Pittsburgh, PA
9 reviews
Working a full time job can be exhausting, especially if it involves waking up at 6:00 am. I bought this product to help with dark circles and working a week i for sure noticed a difference. Definitely a good product.
Madelyn P.
23 reviews
Beauty Junkie Expert Level 1
Purchased at: Benefit Cosmetics
I saw little to no difference with this product. My dark circles are still there and as prominent and ever. Very pricey for such a useless product. I’m not repurchasing & I do not recommend. I usually love Benefit...
Stefany R.
Miami, FL
52 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Doesn't really help with dark circles but you do feel some moisture around your eyes which is what I actually needed. I usually apply my moisturizer first then I apply this underneath my eyes before I put on my makeup
Jill M.
Bessemer City
46 reviews
Beauty Junkie Expert Level 1
I've already used this product as it was a gift with purchase from Ulta. I was pleased with the results. I didn't purchase the product because I have other products to use and try out before I make my final decision.
Kristen M.
Akron, OH
6 reviews
Review for: Benefit It's Potent! Eye Cream more...
This eye cream is decently expensive but a really good product. You can feel it working when you use it. I purchased mine at Ulta for the first time a few months ago and will definitely be replacing it when it’s gone.
Kathleen C.
Canoga Park, CA
110 reviews
Beauty Junkie Expert Level 4
Review for: Benefit It's Potent! Eye Cream more...
Very moisturizing. It's a relatively small jar for the price you pay. And I don't need the eye cream as an everyday thing but I do use it as a pick me up when I'm feeling a little deprived of sleep and my eyes need some rejuvenation.
Lucy R.
Fresno , CA
32 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
I’ve gotten two of the minis of the It’s Potent Eye cream and I really like it. I wish I had more so I could put it over my whole face. Eye cream is also great for putting on your lips before lipstick or lip primer.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.