Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Susie P.
Chicago, IL
5 reviews
Review for: Benefit It's Potent! Eye Cream more...
I’ve been using benefit products for years and really enjoy this company. I like how this eye cream smells, it doesn’t feel heavy and makes the under eye area very smooth. I didn’t notice that large of a difference to my eye circles. Someone who’s circles are not as dark or significant would benefit from this cream
Yolanda C.
Whittier, CA
88 reviews
Beauty Junkie Expert Level 1
So, this comes in a small glass jar, and it seems like there isn’t much but trust me a little goes a long way. When I first started using this, it felt great and I can see a difference. But the more and more I use it, I can see less and less results. I’m not sure if this is the products fault or if my skin just got used to it. Time to find something stronger. Does smell sort of pleasant and is best if kept in the fridge to keep cool.
Samantha H.
85 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
A little pricey to me for benefit, but it worked pretty well for me. I bought the trial kit at ulta. Some reviews I saw said it had a bad scent but it smelled good to me. It’s not so strong it burns your eyes and it actually helped my dark circles. I wish it wasn’t as pricey as it is, but I may buy again
Mary k.
14 reviews
Review for: Benefit It's Potent! Eye Cream more...
I got this as part of my gratis working at Ulta, I am so glad I did! This product doesn’t have a smell to it so if you’re sensitive to smells this will be great for you, also this doesn’t leave that greasy/oily under eye like some do. This to me works over night! I leave it in the fridge to keep it chill, and it feels amazing when I apply it under my eyes!
Nicole S.
Bowie, MD
91 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This was the first Eye cream I’ve ever used. I absolutely loved it when I was under the age of 30, but as I got older and discovered new products, I realized that there were better options out there. This is great if you just want to moisturize your under eyes but don’t have many Other concerns.
Ashley D.
Fort Wayne, IN
56 reviews
Beauty Junkie Expert Level 1
Full disclosure I work for this company, but I never let that overshadow my true feelings about a product. Benefit doesn't have a huge range of skin care but what they do have is very very good. A tiny bit goes a very long way on both eyes. It almost feels like a mix of a cream and a gel, so it's not too heavy, but your skin feels nice and moisturised after use. I have had trouble with other eye creams irritating my eyes, whether it be from the fumes or just the ingredients, and I have had neither with this. It smells like cucumbers and is it nice refreshing finish to the end of a skin care routine
Jaimie R.
Tampa, FL
81 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
I received this product in a kit with benefits toner but after putting it in it made my eyes feel itchy and it kind of burned. I tried it again just to be sure it wasn’t something else and it still had a slight burning sensation. I don’t really feel like it sis anything when I used it.
Nadia C.
87 reviews
Beauty Junkie Expert Level 2
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
This is a very nice eye cream with a decent amount of product. It is very moisturizing under the eyes and I have definitely noticed a difference since I started using it. I feel as though there are less creases under my eyes which in turn make my dark circles less prominent.
Sarah S.
Vail, CO
117 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This product is one of the only products of all of the many that I've tried that actually reduced my genetic under eye circles! Not only was it effective, the jar lasted forever, making the slightly pricey product well worth the investment. It worked the first time I used it and the results only improved over time.

The product is very creamy, so it sinks into skin beautifully leaving the under eye area looking and feeling moisturized, dehydration lines immediately reduce, and then you get the added benefit of the dark circle reduction! Will definitely buy again.
Sophie S.
Kensington, CA
79 reviews
Beauty Junkie Expert Level 1
This is extremely potent eye cream that will have you looking as fresh as possible, especially if you put it on before bed! When you wake up in the morning my eye creases are visibly smaller and more moisturized! Already ready for make up it’s like having them pre prepped
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

BackInfluenster Cashback
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.