Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars46%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars6%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,376)
Q&A (134)
Media (76)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Aida B.
101 reviews
Beauty Junkie Expert Level 1
This is a fantastic eye cream! When buying an eye cream I look for 3 things, thick formulation, a good sized jar that will last me a long time, and effective claims. This hits everything I look for in an eye cream. Its thick and hydrating, which is a must to make you look younger and make your under eye concealer not crease. I have noticed a difference in my hereditary dark under eyes and fine line reduction. Its a fantastic deal too with how much product you get for the price, it gets better too since a little product goes a very long way. No matter how dry and dark your under eyes are, i am confident this would help combat your issues. Highly recommend!
Jade H.
Berkshire, Windsor
44 reviews
Beauty Junkie Expert Level 1
Benefit skincare is not often spoken about but I love it. Eye cream is so important to frequent make up wearers and I love this one because it hydrates my under eyes and ensures my concealer doesn't crease or cake up during the day. I use this as part of my every day skincare routine and I love it.
Kornelia D.
Weymouth, Weymouth
125 reviews
Beauty Junkie Expert Level 3
Nice product. It doesn't irritate my eyes, which is a good start (and trust me - I've tried many different eye creams). It is quite light and doesn't leave that sticky feeling. I think it could be a bit more moisturizing, which is what I am looking for now, in my very late twenties. 
Annie W.
21 reviews
Beauty Junkie Expert Level 1
I have very dry under eyes, also sunken in as well which I'm quite self conscious of. I've noticed that with using this product, the skin underneath my eyes plumpens up and appears softer and more dewey without being too oily. It's great for using before applying concealer in the morning.
Abbie S.
6 reviews
Review for: Mini more...
Does the job, moisturises and makes the eye look more awake. It’s very gently in the skin and didn’t effect my eczema on my eyelid which is rare. However it leaves this wierd layer of stickiness that balls up when you put makeup over it. I prefer a moisturiser by simple then they eye rolled from simple. Cheaper and I think more effective.
Megan B.
Hildenborough, Kent
42 reviews
Beauty Junkie Expert Level 1
Leaved my eyes feeling so lovely and refreshed, I put this on as part of my nightly routine before bed alongside my other moisturiser and wake up in the morning to any under eye baggage almost completely gone! This product isn't heavy like a lot of creams are which is why I love it so much.
Shelley H.
Everson, WA
74 reviews
Beauty Junkie Expert Level 1
This benefit Eye cream is rich and soft but I find it doesn't do much. Benefit cosmetics have really been blown up lately I don't know if it's because of their packaging or their products marketing. I have used benefit for many years. When it first came out it was kind of fun to use now it's everywhere and really overpriced for what you get.
Christie B.
483 reviews
Beauty Junkie Expert Level 4
I just finished a deluxe size sample part of this I cream. It is medium weight and very hydrating. A little bit goes a long way. I didn't notice any major changes in the texture of my skin. Did not help with dark circles or fine lines or puffiness. I don't think I would purchase full-size.
Ellie H.
East Sussex
46 reviews
Review for: Benefit It's Potent! Eye Cream more...
I really liked this when I used the sample but I have to be honest I'm slightly disappointed. It seems to just be a nice cream, not that different to their others also comes in such a small pot! But it does help with my bags a tiny bit.
Michelle C.
Vancouver, BC
80 reviews
Review for: Benefit It's Potent! Eye Cream more...

This eye cream applies well and feels great on my skin. It has minimal fragrance and seems to be highly moisturizing without feeling greasy. Seems to be effective - I don't have dark circles, but the moisturizing factor works for me. Packaging is fun as with most benefit products
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
133 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ON
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
272 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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