Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Abi T.
Chirnside, Duns
73 reviews
Beauty Junkie Expert Level 2
Amazing eye cream. Cooling and refreshing. Faded my under eye circles and doubles up great as an eye mask. You can also use a thin layer over the top of your foundation if your under eye area starts to crease or go cakey
Sarah-Louise W.
50 reviews
Beauty Junkie Expert Level 1
I really enjoyed using this product! It was so cooling on my eyes and it helped with the puffiness. It also helped to brighten my under-eye area which I was very happy and impressed with! Very happy 
Monica v.
219 reviews
Beauty Junkie Expert Level 3
This eye cream is anything but it's name. I wouldn't call it potent. You don't feel it working or notice any difference to your skin. It's kind of just a glorified moisturizer in a pretty container.
Mia M.
20 reviews
Beauty Junkie Expert Level 1
Really good application to the skin got this as a freebie and ended up buying it full size as I noticed I looked less tired and it made my under eye area look super hydrated! This product now features In my daily skincare routine
Shanjida S.
83 reviews
Beauty Junkie Expert Level 2
I like this product a lot because it gets rid of most of the darkness under my eyes! I bought mine from Boots and it was on sale so I bought mine for only £5!!! The packaging is really simple and cute!!
Beth H.
25 reviews
Beauty Junkie Expert Level 1
I use this eye cream as part of my morning routine and it is beautiful! It really brightens up my under eye area and makeup sits on top perfectly without creasing or sliding and bunching up.
Erika D.
8 reviews
I feel this product was mediocre. It did the job as a regular eye cream, nothing spectacular. Bought once and would not repurchase or recommend. This product was over priced and you could find better in a regular store.
Lily C.
41 reviews
Beauty Junkie Expert Level 1
Wow, I got this as a present 2 years ago and I’ve continued buying it ever since? It’s so soft and silky and not sticky or oily at all! It’s a little pricey but it’s well worth it! 100% would recommend to anyone!
Helen W.
Co. Durham, Co. durham
7 reviews
This product burns on application for me and as a result i end up having red patches under my eyes. I have tried it several times and still have the same result. So for me, it is a poor rating, I understand that not all products work for everyone.  
Arizona R.
Sudbury, ON
63 reviews
Beauty Junkie Expert Level 1
Did not enjoy maybe because I have sensitive skin but I got an allergic reactiom under my eyes after using this product. Also I didnt seem to see a big difference after using it. That being said will not be buying it again.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

BackInfluenster Cashback
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.