Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Theresa-Ann D.
4 reviews
Received this as part of a present and as much as I love it I can't give it a very high scoring as when I use it, it creates a slight burning sensation under my eyes. I haven't seen much impact from using this either but maybe that's because I'm not using it every day and night.
Michelle C.
Vancouver, BC
80 reviews
Review for: Benefit It's Potent! Eye Cream more...

This eye cream applies well and feels great on my skin. It has minimal fragrance and seems to be highly moisturizing without feeling greasy. Seems to be effective - I don't have dark circles, but the moisturizing factor works for me. Packaging is fun as with most benefit products
Rosemary H.
33 reviews
Beauty Junkie Expert Level 2
Really does help sort out any dark circles and puffiness and it helps brighten the eye area. I like to keep my jar in the fridge as the cooling helps out with the puffiness!! Its not oily so doesn't cause breakouts, and it really does quench your skin - so perfect for dry skin!
Molly l.
14 reviews
I find this product really good for dark circles under your eyes, I have quite sensitive skin and I had no reaction to this product. It exceeded my expectations for this product, it cleared up my circles in a matter of days. I would definitely recommend this to other people.
Em E.
119 reviews
Beauty Junkie Expert Level 1
I gave this three stars because i think it suits people under 30. My mom and i got it. It gave better results on me. Still i think it's great if you're looking for something that will help your undereye (bags and circles). It also gives a nice glow. But it's a little expensive.
Imogen H.
53 reviews
Review for: Benefit It's Potent! Eye Cream more...
I got a small one of these and it lasted for ages I really like this BUT it's the only thing I act enjoy from their whole skin care line. It minimises dark circles a little but that could just be me as I have minor inherited dark circles. I wish it wasn't the price it is.
Dannielle M.
12 reviews
I got this from the benefit counter in Debenhams. I went in looking for something to help with the bags under my eyes caused by being a new mother. I am now on my second tub of this. The packaging is gorgeous, it smells amazing and i feel reasonably priced as well. My eye bags not only looked less dark but less sunken! I would recommend 100%
Ebony D.
42 reviews
Beauty Junkie Expert Level 1
This smells great and is very light but it stings my eyes! I purchased this from my local benefit counter and the girls were lovely but I can't use it again. As soon as I put it on, it started to sing and for the price I was quite disappointed. Will not be buying again. 
Stacie P.
4 reviews
I absolutely love this product I use it in both my day and night skin care routine I swear by it it hides any dark circles evens out the tones under my eyes aswell as leaving my skin super smooth around my eyes I recommend this everyone who’s looking for a eye cream 
Sonia G.
45 reviews
Beauty Junkie Expert Level 1
I was lucky enough to get a sample from Sephora once and the first thing i loved was the packaging. Benefit always comes up with amazing packaging. This product felt really good under my eyes and i felt it to be very light weight which is exactly what i love about eye creams. 
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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