Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3230)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Rutland , Oakham
14 reviews
Beauty Junkie Expert Level 1
Super hydrating! Gives the eyes a fresh and awake feeling. It's a light eye cream so there is no sticky thick buildup at all. Works on all ages of eyes but would be more suited to youthful skin as it's not a cream for fine lines. I would definitely repurchase this product and recommend it to others. Reviewed by @katiechildss
Georgia O.
16 reviews
This stuff is lovely it really makes the eyes feel less tired more open and just fresh. The only thing I didn't like about this was it would sometimes make my eyes water if any went into my eye however this could of been my fault for perhaps applying to much? A part from that the product itself is lovely and very hydrating.
Shaunnie T.
12 reviews
Completely does what it says on the tin! Within a couple of weeks I was able to see that my dark circles had completely disappeared and my eyes were more hydrated. Originally had a sample but went and bought the full size as I loved it so much. Only downside, make sure to avoid getting it in your eyes as it burns like hell!
Anne -Lise M.
Guildford, SURREY
134 reviews
Beauty Junkie Expert Level 2
Good eye cream that I'm using when I can find it on offer. A bit expensive so I'm only buying it when I find a discount code or a two for one offer. Not my go to eyecream due to the price, but the cream is light and feels good to wear.
Agatha G.
Folcroft, PA
31 reviews
Beauty Junkie Expert Level 1
It's good, but not enough for me. I used it for 3 weeks and I felt my skin under the  eyes moisturized, but I didn't feel any improves in my dark circles.
I think the best thing for my dark circles would be to sleep more.
Anyway, I think this eye cream it's just a good moisturizing, but nothing more.
Jennifer D.
Fall River , CA
288 reviews
Beauty Junkie Expert Level 5
Review for: Benefit It's Potent! Eye Cream more...
Omg!! this stuff is amazing!! it works so well. I bought Olay Fresh Effects eye cream and it sucked compared to this! Like dark circles fade after only a couple of uses! and works perfect when used regularly. I highly, highly recommend. I was not expecting the product to be that good. Its actually so worth the money!!
A Bit Of Madness A.
21 reviews
When I was organizing my wedding I got a very puffy undereyes bag and a lot of expression lines around them. I have started to use It`s potent and my eyes got younger again. This cream soften the lines and reduce the bags, you feel it since the first week of application! Benefit Cosmetics It's Potent! Dark Circle Eye Cream
The p.
8 reviews
Eye Cream fades dark circles and helps smooth the appearance of fine lines for brighter, younger-looking eyes. It contains a peptide complex known to help restore elasticity and firmness, along with a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.
Katie H.
Thornhill, Southampton
55 reviews
Beauty Junkie Expert Level 1
The only good item from the Benefit skin range. This eye cream is surprisingly nice! It has a thicker texture so good for dryer skin types but it absorbs well and doesn't feel too rich or heavy on the skin. Not a fan of the pot packaging for hygiene but that's normal for an eye cream. I'd probably still choose Clinique all about eyes rich but this is a nice enough cream.
Reanne P.
298 reviews
I haven't used this long enough to notice a real difference on myself, but I can feel it work whenever I put it on! It feels so nice on my skin after I wash my face! It almost has a cooling sensation to it. It's awesome!!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.