Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Tirzah C.
Goodyear, AZ
53 reviews
Beauty Junkie Expert Level 2
I took off a star because of the price but I still purchase. My under eye area isn't very dark but if I see any coming through this works wonders! You feel a little tingling sensation but it doesn't bother me, I feel like I know it's working.
Brittany C.
Greenwood, IN
52 reviews
Beauty Junkie Expert Level 2
A little caffeine and cocoa extract go a long way in this eye cream. I’ve been using it for about 4 years now and it has dramatically lightened my under eyes. I am so thankful for this product. It doesn’t look like I have black eyes anymore!
Jordan F.
College Sta, TX
75 reviews
Beauty Junkie Expert Level 1
feels great on your skin and does provide needed moisture. Does not help my skin much with dark circles and doesn't seem to have anti-aging benefits. Fairly expensive so I would find a product that did more for my face for the price range. 
Jennifer R.
Spring hill, FL
52 reviews
Beauty Junkie Expert Level 2
I love benefit brand for my brows and I heard great things about this cream. Unfortunately it didn't help at all with the dark circles I'm plagued with. Also no difference in the fine lines. Did help my makeup go on more even and didn't irritate the area..
Jennifer T.
67 reviews
Beauty Junkie Expert Level 2
This benefit eye cream is nice! Don't know if I can tell a difference in my under eye area though!? It's a nice consistency, and moisturizing. Price is a bit up there, so I'm not sure if I'd get this again. But it definitely feels lovely!
Javoszia S.
Seagoville, TX
35 reviews
Beauty Junkie Expert Level 1
This cream just does nothing at all for me. The consistency great, the smell is mild but it just does nothing for me. A lot of people tend to love so I’d always suggest trying it out for yourself but I will not be repurchasing the product.
Ana S.
Atlanta, GA
68 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Great product! Takes a while to see a difference, but does a really good job at brightening your tired eyes. Gets a little crumbly sometimes, wait at least 10 minutes to apply makeup over itBenefit Cosmetics It's Potent! Dark Circle Eye Cream
Kristen R.
Sterlington, LA
106 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This is a good eye cream if you’re looking for moisture under your eyes. However, I have large dark circles and have not noticed a change in them since using this product. It is pretty thick and hydrating, and a little goes a long way.
9 reviews
Review for: Mini more...
I’m really not a fan of this stuff. I used it for about a month and I felt like it was doing nothing for my under-eye area. It’s really just a thin lotion that I would keep in my travel bag cause the container was small. The smell was pretty nice though, so I’ll give it that.
Leann T.
Oklahoma City, OK
363 reviews
Beauty Junkie Expert Level 4
Perfect product for the cool girl wanting to protect her skin. Available at online usually with free gifts with purchase. Would highly recommend this luxury product to friends and family and continue to repurchase above similar products. Superior product overall. Would give more stars if possible. Gives the most lovely finish to your face. Just glowing. Pricey but worth it. I love being able to get this at the mall. also Always cruelty free and vegan. LOVE THAT !! Natural and fresh.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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