Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Shani W.
17 reviews
Beauty Junkie Expert Level 1
This eye cream isnt my favorite. It does make the under eye area feel much tighter but theres no real noticable difference with use. And if you rub your eyes the product really stings.
Anisah T.
80 reviews
Beauty Junkie Expert Level 2
I have recently purchased on of these eye creams from benefit and I can honestly say I am loving it so far I was quite anxious but once on my eyes it felt amazing I would recommend to everyone
Jenny M.
Dunfermline, Fife
17 reviews
A heavy eye cream that moisturises and does it's job! It is thick and so should probably be used at night rather than under makeup however it is a great eye cream!
sadiyah k.
Sparkhill, Birmingham
6 reviews
Not very good i used it for one month and didn't see any results its very rich in texture i also didnt like it came in a jar i prefer a pump or tube more hygenic
Kaylee J.
Morriston, Swansea
12 reviews
Review for: Benefit It's Potent! Eye Cream more...
Really good moisturiser that I went on to buy as full size after receiving a sample, a little stretches a long way and for that I would say it’s worth the money.
Allyson B.
11 reviews
Review for: Mini more...
This product has adorable packaging, and a great scent. It moisturizes very well, but didn’t improve my dark circles at all. I’d buy it if you have dry skin, but not for dark circles!
Sumeet D.
Brampton, WY
18 reviews
i love this ice creme from this brand, their products are my go to for beauty brands all because I fell in love with this one product. I came across buying it at Sephora and I’ve never felt more happier and energized with how my eyes look. I went from having such terrible under eye circles to having almost none at all!
Emily G.
6 reviews
Review for: Benefit It's Potent! Eye Cream more...
Absolutely adore this product!! I’m used to having very dark circles and this had reduced them so much. So effective! Definitely worth the price tag! Very gentle on the eyes aswell
Kally B.
43 reviews
Beauty Junkie Expert Level 1
I liked the texture and the smell. Can't really notice any difference in my under eye fine lines or shadows. I don't hate this product but I probably won't repurchase
This product really hydrated my eyes but I didn't notice a drastic change, this product is very pricey and I don't think that it is worth the money, if you can buy a travel sized to try out then go for it
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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