Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,226 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3226)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Maija M.
32 reviews
Beauty Junkie Expert Level 1
My favourite eye cream by far. It blends beautifully under my eye. I love how silky it makes my under eyes feel. And it provides me with perfect moisture under my eyes.
Ida S.
Stockholm, Vallentuna
16 reviews
Inte värd pengarna! Tar du den lite för nära själva ögat svider det och är irriterat hela dagen, den är bra då den går att använda över smink men inte tillräckligt bra
Chloe M.
9 reviews
This eye cream definitely helps to waken up under the eyes, I was really impressed with it! Have repurchased it a couple of times now and will continue to do so. 100% recommend this product.
tasha M.
7 reviews
this product I have used a good few times on myself and clients! It feels lovley under the eyes and very light textured product not heavy which I like in and eye cream!
Narimene C.
1353 reviews
Beauty Junkie Expert Level 5
This is a fantastic eye cream! When buying an eye cream I look for 3 things, thick formulation, a good sized jar that will last me a long time, and effective claims. This hits everything I look for in an eye cream. Its thick and hydrating, which is a must to make you look younger and make your under eye concealer not crease. I have noticed a difference in my hereditary dark under eyes and fine line reduction. Its a fantastic deal too with how much product you get for the price, it gets better too since a little product goes a very long way. No matter how dry and dark your under eyes are, i am confident this would help combat your issues. Highly recommend!
Cez J.
24 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I have very prominent dark circles and this cream is great for smoothing them out. I’ve been using this eye cream for a couple of days now and i have seen a noticeable difference!!
abi b.
40 reviews
Beauty Junkie Expert Level 1
Had heard good reviews and had high expectations, which were not met unfortunately. Nothing spectacular about this, didn't appear to do anything. All packaging hype.
Shawna L.
Calgary, AB
57 reviews
Beauty Junkie Expert Level 1
Oh man ! I forgot about this one ! I remember using this in the winter all of the time when I was super dry !! I loved it ! A little bit goes a long way with this one.
Fiona W.
2 reviews
A hydrating eye cream, provides lots of moisture around the eye area. Cute and simplistic packaging which is travel friendly. A gentle product which is effective around the eye. First time using and would use again, therefore would recommend to others. 
Cara J.
17 reviews
Beauty Junkie Expert Level 1
Does an excellent job at hydrating the eye area and preparing for makeup. Haven't noticed a difference in dark circles but it is very hydrating without being heavy.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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