Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 292 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,246)
Q&A (125)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
N n.
19 reviews
Beauty Junkie Expert Level 1
Received this in a gift set and used it up within 3 months. Very nice eye cream but wasn't anything spectacular. The packaging is nice and the cream didn't irritate my sensitive eyes (unless I rubbed it)
Jasmine J.
Devon, Plymouth
39 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
Smells amazing. A little goes a long way. I use this daily and honestly can see a difference. Really cute packaging also which is nice so I don’t mind putting it on display. I would recommend to you if you don’t mind paying a little more.
Gabrielle C.
Friary road, Lichfield
42 reviews
Beauty Junkie Expert Level 1
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
For the price, it’s a pretty good eye cream, first time I’ve used it and I’m impressed! It’s gentle on skin and helps reduce puffiness too! I got it from boots, would recommend to anyone who suffers with dark circles!
Lilly C.
Corsham , Wiltshire
13 reviews
Love this product. Feels so light on the skin, obliterates dark circles. Leaves under eyes feeling hydrated and reduces puffiness.Packaged nicely although I have found this is the same across the brand.
Primal M.
5 reviews
Unfortunately this product really didn't wow me. I bought the item in a set of tester items from the skincare range at benefit. For the price I don't think this had enough positives for me to repurchase.
Sophie W.
Bognor Regis
25 reviews
I had been using this product for a while and was starting to notice a difference but I got it in my eye one time and it was absolutely awful and I had a bloodshot eye for a couple days and have been put off using it since,wouldn't repurchase
Abby C.
31 reviews
Beauty Junkie Expert Level 1
I'm a bit pathetic when it comes to eye creams and never really stick to them. I got a tester of this so kept at it every day and I do like the consistency of it, I will probably buy it when I run out
Chae S.
52 reviews
Beauty Junkie Expert Level 1
It's really hydrating and feels so good under my eyes. Although I don't have any wrinkles or dry under eyes I received this as a gift but it makes my under eyes so smooth and looks great under make up! 
Lauren B.
CF61 2XS
3 reviews
This is one of my favourite skin care products ! I've been using it for the last 6-8 months and it makes my bags disappear it makes me feel more confident going out with no makeup on. However because benefit isn't a drugstore brand it's a little bit expensive but worth it !!
Wish W.
161 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
This eye cream works well. I love the packaging . I always use it to decrease my dark circles and it’s very skin friendly. It works effectively never disappoints me. It has good ingredients. It does not cost much.
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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