Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Tanisha D.
Trevelyan Close, Shiremoor
21 reviews
Beauty Junkie Expert Level 1
The best under eye cream Iv ever used! I suffer from bad hayfever so puffy eyes are a thing I have a major problem with. The product smells so amazing and is so cooling on my skin. The price is a bit high but totally worth it!
Sara J.
73 reviews
Beauty Junkie Expert Level 1
I've used a full pot of this and sadly I've seen no improvement in the dark circles under my eyes. I was hoping that it would visibly reduce them as claimed. I think this must be the only Benefit product that I haven't liked.
Chloe M.
16 reviews
This product does smell really lovely and it's creamy consistency makes it easy to apply. It soaks into the skin well and is gentle on the under eye. However, does it plump the under eye and make you look more awake as it claims to, I wouldn't have said so, no!
Georgina B.
15 reviews
This eye cream is insane! After around 1-2 weeks of using it I finally started seeing results! My dark circles began to fade and my little fine lines start to disappear, it is on the pricey side though but it's so worth it!
Shelby M.
Irvine, Scotland
19 reviews
Beauty Junkie Expert Level 1
This cream is so refreshing place it under your eyes and go for a bath and let it sink in and once you are finished you under eyes will be so hydrated , the packaging is so pretty to perfect to sit on on your make up table
Morgane P.
9 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
J’adore ce produit il hydrate parfaitement le dessous de mes yeux qui sont assez secs habituellement, la texture est agréable et laisse un effet frais pendant quelques minutes et l’odeur est fraîche avec comme une odeur de « propre » je rachèterais sans hésiter
Kira S.
44 reviews
Beauty Junkie Expert Level 1
Nice and refreshing but didn't see a big difference and sometimes made my skin sting and flare up. The packaging is nice but a bit bulky and heavy so wouldn't recommend for travelling etc. I would probably opt for trying another brand in the future, personally.
Teagan T.
6 reviews
This eye cream is brilliant. It made my eyes feel so smooth and hydrated. It made them seem less sleepy as well. It's very gentle on your eyes and it just makes make up apply so well. Would defiantly use this all the time.
Rosalie B.
Montreal, QC
21 reviews
Beauty Junkie Expert Level 1
I'm now at the bottom of the pot and it didn't really did anything for me. I would say that it's my first time using it but I wouldn't buy it again. It's a little bit over price for it but you do get a lot of product in it.
Melanie S.
51 reviews
Beauty Junkie Expert Level 1
I have been using this eye cream for a while now and I am enjoying it. The product itself is quite oily and greasy but once it's soaked I tot he skin it leaves my eyes feeling refreshed, I bought this from my local boots.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

BackInfluenster Cashback
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.