Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 291 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,244)
Q&A (124)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Siân F.
Pleasley, Mansfield
22 reviews
Beauty Junkie Expert Level 1
I have been using this product forever. I love how refreshing it feels and my under eye area always feels much more plump after using it. The packaging is so adorable too. I would 100% recommend this to other for a more gentle eye cream.
Abby C.
Dubai marina, Dubai
23 reviews
I think that this is a very good, deeply nourishing and hydrating product. It is good for girls who have dry under eyes. However, my skin type around my eyes are pretty normal to oily, so using this does not give much improvement to me.
Gabrielle R.
15 reviews
Beauty Junkie Expert Level 3
I love this product. I was in store and tried it. It immediately diminishes puffiness and you can even feel it working. The woman at the store gave me a tip to keep it in the refrigerator for an extra bit of coolness before application.
Amy H.
50 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
Very good - really brightened my dark circles and removes creases under my eyes. Comes with very nice packaging like all benefit products. It was very effective and moisturising. I bought the mini and next time I will buy the full sized.
nikki c.
Old noarlunga
7 reviews
I really loved this.  It contains caffeine so is great for dark circles.  It glides on without tugging under the eye area and absorbs beautifully.  I think I'm on my third bottle of this.  I love the scents of the whole benefit skincare line! 
Raheeba A.
Karachi, Sindh
26 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
Although the packaging is really breath taking , but using the product made me disappointed. Ive always been happy with my purchases from Benefit but this just made me super sad. I had high expectations and it just didnt live up to them.
Megan D.
9 reviews
Love love love this eye cream. I have very dark circles and puffiness under my eyes and it reduces this a lot. The only thing is it is very pricey next to other eye creams so I will be looking for cheaper products with similar results
Sarah B.
Pollok , Glasgow
10 reviews
Review for: Benefit It's Potent! Eye Cream more...
This made my dry under eye really smooth and hydrated! Packaging is cute and fresh love the smell! Doesn't irritate my sensitive skin! Wish it was a little more affordable but I think it is worth it 😊 I purchased from a benefit counter
Isha C.
110 reviews
Beauty Junkie Expert Level 2
Review for: Mini more...
Super hydrating and feels lovely under the eyes, it has no immediate brightening effect on me but when used over time consistently there is a visible brightening effect, however I think this wouldn’t work on very severe dark circles
Courtney D.
4 reviews
One of my favourite eye creams, very lightweight but effective. A bit pricey but the product lasts a long time, I like the packaging but it can be difficult to get out when running low. I would recommend as a good everyday eye cream
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.