Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Lisa N.
Glasgow, Glasgow
36 reviews
Beauty Junkie Expert Level 1
This eye cream was okay, for the price I expected more, was a bit disappointed. The packaging was really lovely. The cream seemed a bit too harsh for the under eye, it's not really worth the price. I wouldn't buy this product again for the price.
Marina M.
131 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This product was introduced to me by my makeup artist. It takes away ur dark circles . For the price the product is amazing. Im a repeat user of this cream and love it . I would buy it again. And i highly recommend it to anyone that has dark circles especially the new moms that lack sleep
Bella C.
Celbridge , Kildare
13 reviews
I liked this product but it was very perfumed, especially since I have sensitive eyes it wasn't ideal, however it is thick and feels beautiful it just wasn't suited for my sensitive eyes. I probably wouldn't buy again but I did finish the tub.
sammy s.
9 reviews
As with all Benefits products the packaging is absolutely gorgeous, I love how the lids look like cork stoppers. The product itself is wonderful too, it's a little bit thick but it absorbs quite fast and leaves my under eye feeling super soft.
Anaibel F.
Doral, FL
79 reviews
Beauty Junkie Expert Level 2
This is heaven on a tiny bottle. Buy this and I assure you....your life will change! Bye bye darks circles and hello to a fresh baby face. Also this product smelss really good and the skin absorbs it pretty easy! Go get your now and dont hesitate to try it right away.
Natalie C.
13 reviews
Beauty Junkie Expert Level 1
This is my go-to eye cream. I use it everyday, and find it really helps with the feeling of 'tired eyes' in the morning. Love all the benefit skincare packaging, it looks super fresh. Can't really fault this eye cream - does exactly what it says on the tin. Purchased from Debenhams.
Megan O.
57 reviews
Beauty Junkie Expert Level 1
Benefit Cosmetics It's Potent! Dark Circle Eye Cream so I used this for about a month, it was pretty good but it has a very perfumey smell and that is something that makes me uneasy because perfume and my skin doesn’t mix. But nice consistency.
Danielle G.
13 reviews
Beauty Junkie Expert Level 1
I don't really find much use in eye cream but I like this one. The packaging is so cute and adorable. As I said I don't normally use eye cream but I found this really soothing so I would recommend it to anyone looking for a nice eye cream.
Emily P.
15 reviews
Beauty Junkie Expert Level 1
Considering benefit is more know for make up then skin care I was totally shocked but how good this cream is. It's not thick so just apply a small amount under the eyes and my eyes feel so bright really good for taking when going on holiday!
Siân F.
Pleasley, Mansfield
22 reviews
Beauty Junkie Expert Level 1
I have been using this product forever. I love how refreshing it feels and my under eye area always feels much more plump after using it. The packaging is so adorable too. I would 100% recommend this to other for a more gentle eye cream.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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