Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,229 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Alexandra K.
9 reviews
Review for: Benefit It's Potent! Eye Cream more...
Well I personaly do not like the product that much. I bought it because it fights against dark circles but after a multiple time of uses you can not see any difference to how it look before. There are a lot of better and cheaper creams on the market.
Erin 👑.
5 reviews
Review for: Benefit It's Potent! Eye Cream more...
Out of all of the eye creams I have tried, this is by far my favourite! It’s super light on my skin, its hydrating and it smells so good 😍 my current pot has lasted me 3 years and I would definitely recommend it to everyone as it fits all skin types!
Leanne S.
5 reviews
This works instantly. I went to the store and tried a sample under one eye and I could instantly see the difference! I showed it to my mom and she uses it now too. It immediately takes away any dark circles and smoothes out the skin under the eye, I will always have this in my makeup collection.
Chloe L.
Glasgow, East Renfrewshire
12 reviews
Beauty Junkie Expert Level 1
Lovely little eye cream.  Felt very nice under my eyes and left them feeling very moisturised.  Is quite pricey for the size of the tub but I do feel like it is a very nice eye cream and works well.  It didn't irritate my sensitive skin which was good.
Sophie H.
7 reviews
This product is perfect for hydrating your eyes and is extremely effective in the long run. It also helps brighten dark circles. The formula is very gentle and therefore perfect for sensitive skin. I would buy this again and strongly recommend it.
Shannon S.
15 reviews
I really like the way this leaves my eyes feel after I have applied it however I never continue with my routine long enough to know how well it works over time... But it does solve my dry skin around my eyes long enough for my makeup to sit nicely.
Marina M.
131 reviews
Beauty Junkie Expert Level 2
Review for: Benefit It's Potent! Eye Cream more...
This product was introduced to me by my makeup artist. It takes away ur dark circles . For the price the product is amazing. Im a repeat user of this cream and love it . I would buy it again. And i highly recommend it to anyone that has dark circles especially the new moms that lack sleep
Joanie C.
Sherbrooke, QC
181 reviews
Beauty Junkie Expert Level 4
Review for: Mini more...
I got this product in a mini version in a benefit advent calendar. It was my first time trying benefit skincare. I felt like it didnt give me enough moisture for winter but i can see myself using this in summer time. The packaging is simply adorable
Libby J.
6 reviews
I love this product! It definitely removes the dark circles from my eyes and leaves them looking healthy. I bought this product from Debenhams. I can sting a little if you put a bit to much under the eye but I definitely recommend this product.
Nicole C.
Dorset , ['', '', '']
17 reviews
Love the packaging, glass pots give a luxury spa type feel - look super cute in the bathroom on display! Gentle cream that you can actually feel forming the skin under the eyes! Definitely recommend trying if your like me and need a quick fix to look like you've had 8 hours beauty sleep !
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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