Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Evy P.
5 reviews
I have been using this for the last five years and absolutely swear by it. The skin around and under my eyes feels so much firmer after use and the results are instantaneous. Would recommend for anyone that suffers with bags or crows feet. Amazing 
Alysha L.
Burlington, MD
7 reviews
Used this for a really long time before switching it up but it honestly is very good and very underrated! You don't hear many people talk about it but it's great and very moisturizing! The packaging is also beautiful and looks so nice on your dresser! You need the tiniest bit and I apply before bed!
🌹ᴍ ᴀ ʀ ᴛ ᴀ 🌹.
107 reviews
Beauty Junkie Expert Level 3
I got this in a kit along with other travel size versions of Benefit products. It’s pleasant to apply and it smells good, but I can’t say I have seen any significant improvements. Also, Benefit isn’t cruelty free, so I won’t be buying anymore from them.
Elly J.
9 reviews
Smooth on my under eyes before I apply my foundation, no stinging! I received this as a gift and would buy it myself! The little pot is very cute and I keep it in my skin care bag! Love how it doesn't irritate my eyes especially with Hayfever sore eyes 
Lucy R.
8 reviews
This product has changed the way my eyes look and feel. Even after a long day and not enough sleep this beauty helps keep the dark circles at bay. I first got this in a gift set but have since brought 2 full size product as it made my skin feel so good
Erin 👑.
5 reviews
Review for: Benefit It's Potent! Eye Cream more...
Out of all of the eye creams I have tried, this is by far my favourite! It’s super light on my skin, its hydrating and it smells so good 😍 my current pot has lasted me 3 years and I would definitely recommend it to everyone as it fits all skin types!
Noor A.
Abudhabi, Na
58 reviews
Beauty Junkie Expert Level 1
Not bad but i wouldnt say its undereyes became sticky after using it really wasnt what i was expecting,im kind of disappointed in it cosidering its priceits not really worth it, i absolutely wouldnt repurchase thats just my personal opinion.
14 reviews
One of the best eye cream solutions I have ever tried which is good as it's more on the pricey side, however this product met all my expectations in the feel and the brilliant packaging that comes with it another plus of this product is the lovely colour in the container. Overall a lovely product
Alyssa R.
New York
8 reviews
Beauty Junkie Expert Level 1
Review for: Mini more...
I got it as a Christmas gift along with other travel sized Benefit products. It brightened up my eye area and reduced the lines. I officially ran out and it was a little too pricey for me right now to purchase the full sized one. Maybe in the future 🤗
Rosie M.
8 reviews
Beauty Junkie Expert Level 1
Such an amazing product!! Worth every penny!!! Personally i hate to slurge out on exspencive brands however this eye cream is very affordable due to how long lasting it is and the fantastic efficts it has on your skin. I got this as a gift and because of how amazed i was by gow well it recovered my drying patches on my under eyes and lids also leaving me a duay glow i HAD TO repurchase. Money well spent!!!
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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