Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Kimberley W.
Harrogate, North Yorkshire
109 reviews
Beauty Junkie Expert Level 4
I really feel like this does nothing for my dark circles. It's quite pricey for what feels like a tub of average moisturiser. I like the feeling of it, it's silky and smooth and isn't cloying or sticky, but I just feel like it doesn't live up to expectations :(
Larissa C.
8 reviews
Beauty Junkie Expert Level 1
I’ve received a mini size to test and it was leve at first sight! Suddenly I was addicted to it and I had to bug the full size. Now its a product which I wont stop using so soon, ‘cause i’m totally addicted to it! The smell and the packaging are just great!
Elian B.
Rotherham, South Yorkshire
10 reviews
I could right forever about this product! Everything about it is amazing. The first thing about this product what I love is the packaging, it is the cutest! The second thing about the product what I love is the results it leaves you! It completely gets rid of your dark circles which is just amazing for me!
Tara E.
Carlisle, Carlisle
122 reviews
Beauty Junkie Expert Level 2
This is quite expensive for all that it is, but it did make the skin around my eyes feel better each day that I used it and I noticed a difference in the tones around my eyes when putting Make up on. I would recommend this product if you can splash out! 
Ellie L.
10 reviews
This product is too rich for my skin it burnt my skin under my eyes I was in so much pain I wouldn't recommend this product but just because it didn't work for me it could work for you
Emmaleigh F.
Guildford , Burpham
20 reviews
Beauty Junkie Expert Level 1
I liked this product when I received a free gift, I haven't re-purchased since though, as for me, it irritated and burnt my eyes. I was told it was hypo-allergenic but I did question this myself. Benefit normally performs well on my skin so I was surprised.
Charlotte A.
70 reviews
Beauty Junkie Expert Level 2
Soooooo many better eye creams out there. I got a trial size with a Benefit order and was really excited to try it, but it wasn't particularly hydrating and if did nothing for my bags (if you find a cream that CAN manage to reduce bags, please! Hit me up! )
Emma L.
Billingham , Teesside
90 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
I really like this eye cream. It’s nice and hydrating, but doesn’t feel heavy. It’s not a bad price and I did use the whole jar up. I would definitely repurchase this, it’s fine to wear under makeup too, no issues with application after using this product.
Mahwish M.
11 reviews
I used this product for a good three months but I saw no significant difference. It did nothing for my dark circles. Only thing I noticed it did was keep my eye area hydrated which my Almond Oil does at half the price. Will not be repurchasing this one.
Amanda P.
New Westminster , BC
161 reviews
Beauty Junkie Expert Level 2
I'm only giving this product a 3 stars because it has super cute packaging. But unfortunately it did nothing for my under eyes. It didn't get rid of any dark circles, however it did moisturize under my eyes well. I will not be repurchasing this product.
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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