Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Poonam P.
18 reviews
Beauty Junkie Expert Level 1
This is a great eye cream for moisturizing your undereyes; however it does sting a bit if you mistake & take out your contacts few mins after. Have not seen much difference in my dark circles or wrinkles but overall its an awesome value for the amount you are getting. 
Zahra K.
West Way, Bradford
66 reviews
Beauty Junkie Expert Level 2
Benefit's It's Potent! eye cream promises to fade dark circles, smooth fine lines and brighten the eye area resulting in younger-looking eyes. With my little sample* in tow I decided to finally give it a review after a few weeks of use.
Inside the beautiful tinted glass jar is an off white, slightly yellow cream. It's very light and smooth in consistency so it glides on really well. It smells slightly sweet but the chemical smell is a little more noticeable unfortunately.

Like I said, it applies really smoothly. Benefit reccomends applying it delicately under your eyes but as long as your gentle, focus it where you feel you need it. Maybe its the dark circles and fine lines or the little creases at the edge of the eye. It sinks into your skin quickly and doesn't leave behind a greasy film (which normally makes your makeup crease). For me it felt a little bit tingly and cool and once it had sank into my skin, the area felt a little firmer but not dry or uncomfortable.

It began to work as soon as it was on, like I mentioned; the tingly sensation. After a few moments of applying the rest of my skin care routine there was already noticable positive effect. Fine lines were less noticable and the dark circles had lighted. After a further 20 minutes or so the puffiness around my eyes had completely supsided and my eye area did infact look alot fresher and brighter.
Jordan F.
8 reviews
Loved this eye cream! I got it in a set when buying porefessional and I loved it as it really helped brighten and moisturise my undereyes. I get terrible dry eyes so it helped and didnt feel greasy or heavy! Only downside for me is the price! But worth it I suppose.
Charlotte G.
Aylesbury , Buckinghamshire
12 reviews
Beauty Junkie Expert Level 1
Beautiful lightweight cream for your eyes!
It is a little on the steep side but I can see why!
It's honestly amazing, it's really brightened up my under eyes so no more bags for me!
The packaging is so cute and looks very expensive! Highly recommended this product!
Chloe O.
15 reviews
Beauty Junkie Expert Level 1
Very nice and gentle moisturiser for dry and dehydrated eyes. I have only used samples/travel size versions of this products. The only downside is that if you have arcylics nails you can't get in all the areas of the tub. Would be better if it was in a squeezy tube.
Lauren J.
Wolseley street, ['', '', 'Birmingham']
65 reviews
Beauty Junkie Expert Level 2
My boyfriend suffers from dry eyes, and it was a cream I had been using for a while, I tried a bit on him when we went away and it was amazing! Only had a sample size, but would think about buying a full size once I have finished this :) would definitely recommend! 
siena g.
Manchester, Manchester
25 reviews
Beauty Junkie Expert Level 1
The best eye cream I have used high end. I normally buy the mini from my local boots and have recently purchased the larger size due to the amazing results. It reduces puffiness effectively and brightens the under eye circles I would repurchase over and over again 
Lou S.
8 reviews
Review for: Mini more...
I found this eye cream hydrating and lovely to apply, not too greasy as I have oily skin, and easy to work with. I usually applied this at night time after washing my face. It was a good eye cream however didn’t notice any significant change in my dark circles.
Chelsia K.
Porthill , ID
44 reviews
I was not too sure about how I would like this.
After using it for 2 months I am completely in love. My dark circles have lightened up, end my eyes is moisturized and now my make up glides on under My eyes.
The only con is the size of the bottle. It is so tiny but completely worth it.
Aleksandra P.
5 reviews
You do have to use the product regularly to see the difference. Light, and easy to spread out on eye area. First time using this eye cream and will continue to purchase it after. Would recommend this to any teenager that doesn't get enough sleep, the eye cream works perfectly with eyes and doesn't iterate them
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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