Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 295 Q&A

Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3,246)
Q&A (126)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Amy C.
11 reviews
I’ve only just started using this as I’m about to become a mother so thought I’d get in there quickly! The eye cream is refreshing and light, don’t be fooled by the pot too as a little goes a long way. This has brightened the skin under my eyes and feels great, would recommend.
Jeran F.
8 reviews
I am quite disappointed with this product as it felt quite oily on the skin and never really soaked in, Ive used a lot of benefit products but unfortunately I just can’t get on with the moisturisers and eye cream as they leave an oily residue on my skin which doesn’t soak in. 
Gen W.
107 reviews
Beauty Junkie Expert Level 2
This was the first eye cream I have used. I got it in a sample set that I've reviewed on my YouTube channel. I really liked how brightening and smooth this made my under eyes and it is certainly a product I would happily use again. The only thing that would stop me is the price!
Tanisha S.
15 reviews
This eye cream has changed the game for me!! my dark circles used to get me down so bad, I used to be so self conscious about them & I heard many great reviews about this so I decided to purchase and trust me I’m so glad I found this!! I don’t know how I lived without it !
Jaime-Le L.
18 reviews
Beauty Junkie Expert Level 1
This product it's great if you have puffy lines under your eyes or dark circles, as it seems to depuff and prep for makeup! I didn't have the full size item I bought the small one to try as I like to see how it works for my skin! Would definitely recommend! My eyes are super watery and get irritated very easily and the cream didn't irritate them at all unlike others I have tried!
Jill C.
20 reviews
Beauty Junkie Expert Level 1
Very thick and feels like it just sits on the skin and doesn't seem to get absorbed, it's quite harsh as my eyes felt irritated and it didn't meet my expectations I thought it would have been more gentle on the eyes and make the eyes look more awake which it really didn't.
Krystle H.
Strathmore, AB
171 reviews
Beauty Junkie Expert Level 3
Review for: Benefit It's Potent! Eye Cream more...
I love the packaging, the glass feels quality and the faux cork lid is really cute. The cream does have good results but not fast and super life changing. It does add a great deal of moisture into your routine. It has a really fresh pretty smell. Doesn’t go on super heavy either.
Marie H.
Oldbury , Oldbury
106 reviews
Beauty Junkie Expert Level 3
This eye cream is AMAZING! I've tried many many eye creams trying desperately to decrease my dark circles and this product has done just that. It's cooling when you first apply it so reduces any puffiness and I have noticed my dark circles decrease over the last few weeks LOVE IT!
Brenda A.
89 reviews
Beauty Junkie Expert Level 2
Great eye cream! The price is really justified with this product. My under eye area remain hydrated throughout the day, it never creased my concealer, and it lasted me well over five months with daily and nightly use before I was fully done. Benefit almost never disappoints!
✨ ✨.
29 reviews
Beauty Junkie Expert Level 1
I've repurchased this product twice as I do feel it helps my under eye bags and dark circles whilst giving my skin the boost of moisture that it truly needs. This product is huge, you get a lot of product for the price you pay - 1 tub will definitely last you a long time!
Alesia c.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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