Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Samantha W.
3 reviews
This product is amazing I got it in the 'totally B.right!' Gift set and I have almost used it I definitely will be repurchasing. Brightens my under eyes really well. Love this products highly recommend it
Katy A.
16 reviews
This product was a bit disappointing. It’s not that affordable so you would expect something great to come out of it. It was pretty much a average eye cream and probably could find one that works the same at a better price point. It’s not a bad product but it didn’t meet my expectations
Halima S.
37 reviews
Beauty Junkie Expert Level 1
This product did not do anything for me I had used it over 4 months daily and did not see any difference the packaging is quite tiny and I would expect a lot more product no I will not be purchasing this again as it didn't benefit myself and will look for a cheaper drugstore eye cream
Lydia S.
Stoke on Trent
31 reviews
Beauty Junkie Expert Level 1
There's nothing overly amazing about this product, and I've not had any incredible results. It does burn if you get it in your eye so be aware when applying the product, not good for sensitive eyes. Still can't decide if I like the packaging, I think I prefer a squeeze tube personally.
🌼 D.
Bradley stoke, Bristol
23 reviews
Beauty Junkie Expert Level 1
This eye cream gave me a horrendous reaction. I bought a set of minis from the benefit skincare range and something in it really didn't agree with my skin, and it's not sensitive in the slightest! I wouldn't recommend off the bat, always try before you buy - maybe pick up some samples.
Cat B.
6 reviews
I noticed straight away with this cream that it de puffed my eyes, and dark circles appeared reduced. I got it in a little sample set from boots and especially loved this cream. I only got a mini size, but even that lasted me at least 6 months, so I thing it's deyworth the price point.
Maisie S.
18 reviews
Awful. This gave me such bad milia. I think the texture is so thick and gunky. It's not super expensive but also not super cheap. It's a middle ground.... but still not worth the money. I tried using a small amount, and still gave me milia. Would not recommend, would not repurchase 
Tara O.
11 reviews
Beauty Junkie Expert Level 1
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
This product is fantastic! Brightens the under eye area, absorbs quickly and feels really refreshing on the eyes. I'm still in my 20's so there aren't many lines around my eyes but the ones that are there I found reduced in appearance. My makeup applied really nicely over it too
Emma W.
46 reviews
Beauty Junkie Expert Level 1
This product works really well, smells good and feels really nice and refreshing to put on. The only thing I would say is that it is a little on the pricey side, but it is definitely worth it if you struggle with dark circles like me! You can buy online or from Debenhams. 
Sophie W.
Ilford, Ilford
6 reviews
This eyecream is light and refreshing on the eye. I have very sensitive under eye skin so have to be careful with what I put on my skin, but have never had a problem with this product. I will often use it as a base before concealer as it leaves my under eye feeling very smooth. 
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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