Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%
4.06 / 5 based on 3,228 Reviews


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

see more...

Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3228)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
Megan K.
Stile Common Road, Huddersfield
21 reviews
Beauty Junkie Expert Level 1
Im not entirely sure if this affected the skin around my eyes at all, however, it did leave them feeling so much nicer! For the price of the product Im unsure of whether it is worth repurchasing, however, It is definitely worth a go as everyone is different and I can't deny that it did make my eyes feel a lot lighter.
Izzi R.
Isle of Wight
13 reviews
Beauty Junkie Expert Level 1
Although being hydrating, the cream is incredibly oil-based and thin. For example if you had oily skin this would not work!! The packaging is beautiful, and this in particular made me pick it up! It does however keep my under eyes hydrated and makes sure my concealer doesn't crack. Just not a fan of how oily it is!
Allison M.
31 reviews
Beauty Junkie Expert Level 1
This product works so well, I can honestly say it's the best I've used for my eyes. The only thing that puts me off this is the smell, It gives me a really sore head, a lot of people probably wouldn't even understand what I'm talking about but if you're fussy with smells then this might be something to be aware of
Liliia K.
Karlsruhe , DE
35 reviews
Beauty Junkie Expert Level 1
Works fantastic on my sensitive skin. It is a great moisturizer and shows good results on dark circles under the eyes- It does Not make them disappear but definitely reduces their visibility. I think its a bit pricey for the amount that you're getting it the jar but other than that I think its a great product.
Alex E.
8 reviews
This eye cream is very hydrating however i did not see an improvement in undereye circles or fine lines. It did however improve dryness and reduce dehydration. It did not irritate my eyes and its soothing when applied. Would reccommend for younger skin types where dark circles/wrinkles are not a great concern.
Mady D.
6 reviews
This works perfectly to moisturize eyelids as well as an eyeshadow base/primer. I use this then apply my eye makeup and find that it really helps hold my look and brings out the pigmentation of the shadows.  I have applied this under my eyelids as well before bed and it cools really nicely on your skin.
Zoe A.
Bo’ness , Edinburgh
15 reviews
Beauty Junkie Expert Level 1
I got a mini tub of this eye cream which was part of a set for Christmas. The product packaging looks and smells wonderful. The little jar it comes in is just adorable. However the product itself just didn't work for me. It didn't leave my under eyes feeling hydrated in fact it done the opposite. My eyes also stung a lot after using this product which could be down to the fragrance.
Lizzie H.
16 reviews
Review for: Benefit It's Potent! Eye Cream more...
I really like this eye cream, it has a tingly effect and makes me feel more awake in the morning. Defo makes a difference when applied under the eyes before make up.

The packaging is also super nice in a glass container, and you get loads of product in there that will last ages! Defo worth the spend!
Jade H.
27 reviews
Beauty Junkie Expert Level 1
Using this the past couple of months, definitely seeing results. Eyes are less puffier, bags have reduced under the eye. Packaging is fresh and inviting.I bought it from the lovely girls at the benefit. Purchased the travel kit so I could try out the other skin range before I purchased the bigger jar.
Lauren K.
29 reviews
Beauty Junkie Expert Level 1
My favourite eye cream ever! So soothing and noticeably reduces the dark circles I get around my eyes. I always buy this product as I love it so much. It’s such a gentle eye cream and it lasts such a long time so is great value for money! Don’t think I’ll ever find an eye cream as good as this! 
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

Sign up to join our community!

BackInfluenster Cashback
Benefit Cosmetics It's Potent! Dark Circle Eye Cream

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.