Benefit Cosmetics It's Potent! Dark Circle Eye Cream
3 varieties available

Benefit Cosmetics It's Potent! Dark Circle Eye Cream


4.0 out of 5 stars
  • 5 Stars45%
  • 4 Stars28%
  • 3 Stars17%
  • 2 Stars7%
  • 1 Star3%


Your Eyes Can't Keep A Secret...They're The First To Show Signs Of Age & Stress. It's Potent! Eye Cream Fades Dark Circles & Helps Smooth Fine Lines For Brighter, Younger-looking Eyes. Contains A Peptide Complex Known To Help Restore Elasticity & Firmness, A Blend Of Hydrating Botanical Extracts And Loquat Extract, Known To Help Protect The Skin From Free Radical Damage.

Pairs Perfectly With Concealer
Great For Daily Use


Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C1030 Alkyl Acrylate Crosspolymer, Tetrasodium Edta, Steareth20, Tromethamine, Ci 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide7, Plankton Extract. N° 06345/A

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Top Questions See all 268 Q&A

  • Does this eye cream really work and do its job? I have us...1 Answers
  • Is this a good eye cream for dry/senstivie skin?1 Answers
  • Who's tried this product is it worth picking up??1 Answers
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Benefit Cosmetics It's Potent! Dark Circle Eye Cream
Reviews (3229)
Q&A (106)
Media (73)
  • "I put my jar in the fridge before I go to bed and take it out the fridge and apply it and then when I wake up my dark circles are gone!" in 35 reviews
  • "A regular moisturizer will suffice...again...just my opinion....I do like how the benefit skin care products treat my skin." in 3 reviews
tomoe d.
15 reviews
Beauty Junkie Expert Level 1
Got as a gift in the first place. Does what it says : brightening (plus it depuffs well too). Packaging is so cute (especially cause I have the mini) and I'd say if you have the right budget it's good. I feel like it could do better at brightening but everything else is good!
Aoife O.
Cork city
7 reviews
Beauty Junkie Expert Level 1
I purchased this item in a set with other benefit skincare products around Christmas time. I lather on a small amount before I go to sleep and when I wake up, it feels like the appearance of my dark under eye circles have faded. This is strange for me because I did not think this was possible before. I continue to use this as it always seems to impress and I love the packaging! 
Jessica A.
81 reviews
Beauty Junkie Expert Level 2
I really love this eye cream. It really leaves my undereye area very moisturized and refreshed. This little jar may look small but it last forever since you really don’t need alot of product to cover the undereye. It’s very lightweight and sinks into the skin fast enough so it doesn’t feel greasy under the eyes. I never tried another eye cream before so I can’t compare but this one is very good❤️
Hannah M.
19 reviews
Beauty Junkie Expert Level 1
This cream is very smooth and moisturising. It was my first time buying this product and it felt amazing, I've been using it for over 3 months and it still isn't gone! Don't let the small pot deceive you. Whilst it soothes my dry eyes, I thought the colour of the cream would neutralise the darkness under my eyes but it didn't. Would love that to be incorporated in this eye cream.
Georgia P.
Bristol , Avon
17 reviews
Beauty Junkie Expert Level 1
This product was sadly a big disappointment for me. I'm somebody who likes to give products a fair chance but I couldn't see any difference to my under eyes and could only ever use it before bed due to it having such a thick consistency. As somebody who wears make-up ever day, I need a lightweight eye cream to sit underneath my concealer but this was just far too much for me. 
mel R.
23 reviews
Beauty Junkie Expert Level 1
I LOOOOOOOVE this. Amazing, amazing, amazing! Honestly, this is the best eye cream out there! Packaging feels luxurious yet trendy and unlike other creams which could sting, this was the smoothest, gentlest I've used. Fine lines actually felt like they were going and I think it is because they were so plumped and moisturised. This is the holy grail of eye creams. BUY IT!
Nina Z.
6 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream, Benefit Cosmetics It's Potent! Eye Cream 0.5 oz, Mini more...
I’ll be honest, I haven’t tried too many eye creams on the market, but the ones I have did nothing for me. Until, I came across this baby! This cream lasts a LONG time, even when you use it daily! You just need a little bit, and it may feel slightly tingly at first, but it definitely brightens! I actually notice a major difference and I’ve tried doing only one under eye to compare and this product definitely holds true to its claims.
Jamie K.
Maple Ridge, BC
17 reviews
I like how this product feels on my skin immediately after application, however, it doesn’t seem to do much for my dark under eyes. It could be due to the fact that I have always had faulty dark under eye circles, but I do what I can to treat them. If it came down to how it felt on my skin, I would repurchase, but it doesn’t actually lighten the dark circles for me
lucy e.
9 reviews
Review for: Benefit Cosmetics It's Potent! Eye Cream 0.5 oz more...
I love this product!!! I wear this every night along with other Benefit skincare products I was gifted at Christmas. It makes my skincare routine so easy and simple, knowing I’ve got something to sort my dark circles easily, even if I’ve had late nights! I have pretty sensitive skin, but I’ve never reacted badly to any Benefit products and would deffo recommend this!
Kaylee C.
49 reviews
Beauty Junkie Expert Level 1
Review for: Benefit It's Potent! Eye Cream more...
I think the packaging on this product is so cute! And honestly I’ve had this for so long a lot of product goes a long way! Not a bad price when you think of how long it’ll last. I haven’t seen any major changes to my eyes since using it other than a bit of a smoother look and less dead looking! No different then some other products I’ve used. But still like regardless
Alesia T.
201 reviews
Wellness Guru Expert Level 3
How often do you use your ITS POTENT eye cream?
Jessica F.
132 reviews
Wellness Guru Expert Level 2
I've heard great things abt Benefit brands but is this one good for sensitive skin under the eyes, dark circle and lines ? I want to try a sample of it or half bottle - where can I get it?
Carolina P.
Gilbert, AZ
141 reviews
Wellness Guru Expert Level 1
Is this product worth the price? Does it really improve the eyes?
Christina G.
Leamington, ID
127 reviews
I've always had luck with Benefit products and I've wanted to try this one in particular. Does it actually produce results for under-eye circles or is it just another eye cream?
Tonia H.
271 reviews
Wellness Guru Expert Level 2
I need a good anti aging, hydrating, fine line reducing, and dark circle diminishing eye cream. I read too many reviews on sephora that this stuff burned, or wasn't effective at all. Any thoughts?

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